“…The TPB was first developed by Ajzen in the 1980s (Schifter & Ajzen 1985, Ajzen, 1991 and is one of the most widely used theoretical frameworks for explaining health behaviours (Godin & Kok, 1996). The TPB has been applied to a range of diet and weight related behaviours including fat intake (de Bruijn, Kroeze, Oenema, & Brug, 2008;Paisley & Sparks, 1998) and fruit and vegetable consumption (Bogers, Brug, Van Assema, & Dagnelie, 2004;Kellar & Abraham, 2005;Lien, Lytle, & Komro, 2002;Perugini & Bagozzi, 2004); healthy eating behaviour (Conner, Norman, & Bell, 2002;Povey, Conner, Sparks, James, & Shepherd, 2000c) and weight control (Netemeyer, Burton, & Johnston, 1991;Palmeira et al, 2007;Schifter & Ajzen, 1985). The TPB suggests that the best predictor of actual behaviour is a person's intention to perform the behaviour.…”