Predicting Purchase Intentions for an Environmentally Sensitive Product

Alwitt, Linda F.; Pitts, Robert E.

doi:10.1207/s15327663jcp0501_03

Cited by 173 publications

(116 citation statements)

References 34 publications

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“…Thus, the ideal sample for this study consisted of adults (age 18 years or older). Furthermore, many researchers have suggested that people with less education find it hard to understand the topic under consideration compared to those with higher education [2,57,[105][106][107]. Therefore, quota sampling technique was used in this study to select respondents of or over 18 years of age and having a minimum education level of high school that resided in Thailand.…”

Section: Sample and Data Collectionmentioning

confidence: 99%

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

2016

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Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers' purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai consumers who are aged over 18 years, and whose base education is high school, on purchase intention for green products by using an extended framework of the theory of planned behavior (TPB). We derived and examined the model through structural equation modeling in a sample of 483 respondents in Thailand. The findings of this model indicated that consumer attitude, subjective norm and perceived behavioral control have significant positive influences on the purchase intention for green products. Furthermore, our results indicated that environmental concerns have a significant effect on attitude, perceived behavioral control and purchase intention for green products, but subjective norm. Moreover, environmental knowledge had no significant effect on the purchase intention for green products. Instead, it had a distinct indirect effect through attitude towards purchasing green products, subjective norm and perceived behavioral control. The findings from this study contribute to improving the understanding of intention to purchase green products, which could play a major role towards sustainable consumption.

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Section: Sample and Data Collectionmentioning

confidence: 99%

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

2016

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“…Even if consumers express environmental concerns (Alwitt and Pitts 1996), environmentally friendly features may remain peripheral if there is no personal threat (Thøgersen 2000), because they will not be integrated into the overall quality assessments in normal food product evaluations. Because of its associations with benefits such as taste, health, and concern for the environment (Hughner et al 2007), the presence of an organic label should activate corresponding cues and make these attribute more salient to judgments of overall product quality.…”

Section: Reinforcing the Salience Of Environment Friendliness For Promentioning

confidence: 99%

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

2011

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International audienceAn organic label offers a market signal for producers of organic food products. In Western economies, the label has gained high recognition, but organic food still represents a small part of total food consumption, which raises questions about the label's efficacy. By considering organic labels as a signal of quality for consumers, this article studies how this signal interacts with brand signals when both are visible to consumers, applying a cobranding framework. This research examines the moderating effect of the brand on organic label effects. In a 2 × 2 experimental design using real consumers (N = 122) in a shopping context, it found that, depending on brand equity, the marginal effect of organic labelling information in terms of perceived product quality varies. In particular, when brand equity is high (low), the organic label appears less (more) effective. However, regardless of the brand equity level, an organic label makes the environmentally friendly attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are discussed

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“…Alwitt and Pitts(1996) emphasized the importance of environmental-friendly consumer purchasing behavior as they clarified that environmental interest influence environment related product purchasing intentions.…”

Section: Artificial Leather Fashion Product Purchasing Intentionsmentioning

confidence: 99%

The Effects of Environment-conscious Consumer Attitudes towards Eco-friendly Product and Artificial Leather Fashion Product Purchase Intentions

Park¹,

Oh²,

Na³

2013

Fashion & Textile Research Journal

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: This research examines the environmental consciousness of fashion consumer attitudes towards eco-friendly products and artificial leather purchase intentions. The survey was conducted from March 11 to March 15 2012 and all respondents had at least once experience of purchasing fashion items made of artificial leather. A total of 426 subjects were used in the dataset; the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple analysis. The results are as follows. The study finds that environmental consciousness has three dimensions of public participation, resource conservation, and recycling. Public participation, recycling, and resource conservation influenced eco-friendly product attitudes. Eco-friendly product attitudes influenced artificial leather purchase intentions. The research results show that appropriate plans in fashion business such as usefulness of design and business value will need to be provided to fashion consumers. Detailed information on materials related to fashion products as the content of environment-friendly techniques and recycling methods will help consumers to evaluate environmental-friendly attitude products.

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Predicting Purchase Intentions for an Environmentally Sensitive Product

Cited by 173 publications

References 34 publications

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

The Effects of Environment-conscious Consumer Attitudes towards Eco-friendly Product and Artificial Leather Fashion Product Purchase Intentions

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