Predicting Purchase and Consumption of New Products

Thomson, David M.H.

doi:10.1007/978-3-319-75388-1_137-1

Handbook of Eating and Drinking 2020

DOI: 10.1007/978-3-319-75388-1_137-1

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Predicting Purchase and Consumption of New Products

David M.H. Thomson

Abstract: People are often very enthused by the idea of innovation and new product development. This is quite understandable. After all, the prospect of creating something new, taking it from inception all the way through the supermarket shelf and then

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Predicting Purchase and Consumption of New Products

Abstract: People are often very enthused by the idea of innovation and new product development. This is quite understandable. After all, the prospect of creating something new, taking it from inception all the way through the supermarket shelf and then

Cited by 0 publications

References 15 publications

No citations

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