“…Consequently, overall energy consumption and GHG emission levels in the transportation sector are likely to rise further. This increase is in spite of the fact that-besides the quantitative numbers-the societal and corporate acceptance of the overall sustainability concept for logistics is assumed to be a given, though major concerns for e.g., customer acceptance [23,24], reach (i.e., for governmental as well as non-governmental non-profit organizations, see [25,26]), as well as control and monitoring [15,27,28] resume. Still, the described research question of why the concept of green and sustainable logistics failed in general, especially regarding emissions impact, remains open; but before diving deeper into it we must take a look in Section 3 at the technology development, which for many actors is the main source of hope for successful green logistics.…”