Predicting medical tourism behavioural intention using social cognition models

Seow, Ai Na; Choong, Yuen Onn; Moorthy, Krishna; Choong, Chee‐Keong

doi:10.1108/tr-06-2019-0267

Cited by 29 publications

(27 citation statements)

References 65 publications

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“…Recently, it has been possible to confirm, through a longitudinal study, that the sense of prediction places self-determined motivation as a temporal antecedent of the factors of social cognition, showing greater effects in this sense if compared to its opposite distribution [ 51 ]. On the other hand, factors shaping social cognition significantly and positively predicted the intention to follow a healthy diet, which reinforces previous findings [ 52 , 53 ].…”

Section: Discussionsupporting

confidence: 89%

Physical Education and the Adoption of Habits Related to the Mediterranean Diet

et al. 2021

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Childhood obesity and sedentary lifestyles are now gaining a foothold in the Western world. The aim of this research was to analyse the influence of physical education classes on a healthy diet (i.e., Mediterranean diet). To this end, psychological constructs derived from the theory of self-determination and the theory of planned behaviour were taken into account, such as the satisfaction and frustration of basic psychological needs, motivation in physical education classes, and social cognition and intention. A total of 3415 secondary school students (13–19 years) participated in this study. A structural equation model was proposed that would explain the relationships between the variables mentioned above and the adherence to a Mediterranean diet. The results provide adequate fit indexes for the proposed model. Based on the results of the study, it was concluded that a high satisfaction perceived in the physical education classes would help to reinforce the intention of having a healthy diet and therefore help to generate a perdurable commitment to this habit.

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Section: Discussionsupporting

confidence: 89%

Physical Education and the Adoption of Habits Related to the Mediterranean Diet

et al. 2021

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“…is study pioneers the application of the Bayesian BWM-grey PROMETHEE-AL model to discuss the development performance of MT. While most prior studies applied statistics and qualitative researches (e.g., structural equation modeling (SEM) [34], grounded theory approach [4], and social cognition models [35]) to evaluate the development performance of MT, we provide an alternative tool to explore the performance evaluation of MT.…”

Section: Resultsmentioning

confidence: 99%

A Hybrid Model for Assessing the Performance of Medical Tourism: Integration of Bayesian BWM and Grey PROMETHEE-AL

Yang

Shen

Mao

et al. 2022

Journal of Function Spaces

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Medical tourism (MT) is the activity of traveling domestically or abroad to receive medical services. The scope of medical treatments covers dentistry, surgery, antiaging procedures, preventive medicine, and even some health-related treatments (meditation, physiotherapy, psychotherapy, addiction treatment, psychiatry, etc.). Due to the global boom in MT, governments are actively promoting MT packages to capture this huge business opportunity. However, what are the key factors that make MT development successful or unsuccessful? How can the performance of current MT operators be evaluated? And, how can the performance of underperforming operators be improved? This paper addresses these questions by proposing a MT assessment framework that summarizes the potential key factors of MT. In addition, this study proposes a model that integrates the Bayesian Best-Worst Method (Bayesian BWM) and grey Preference Ranking Organization Method for Enrichment Evaluations based on Aspiration Level (grey PROMETHEE-AL) to assess the performance of assessed MT operators. The Bayesian BWM not only aggregates the judgments of multiple experts but also generates a set of objective group criteria weights. Besides, the modified PROMETHEE incorporates the grey theory and aspiration level concept to increase the usefulness of the original PROMETHEE. The results of the analysis show that the two most critical criteria for MT are “the operators have cloud computing systems to analyze the travelers’ sensor data in real-time and accurately to provide customized medical services” and “multilingualism and communication skills of medical travel-related personnel.” Poor performers in the travel industry can be improved by prioritizing the criteria in order of importance. The management implications of this study can be used as a basis for performance evaluation by operators and government health care organizations.

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“…As it can effectively predict individuals' intentions, the TPB has been commonly applied to the prediction of diverse intentions in the context of tourism (Shen and Shen, 2020), such as tourists' intention to revisit a location (Huang et al , 2019), pro-environmental behavior (Wang and Wong, 2020), medical tourism (Seow et al , 2020) and residents' intentions to support tourism (Erul et al , 2020). However, few studies have adopted this model in studying Chinese residents' outbound travel intentions in the context of a pandemic.…”

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

Factors influencing Chinese residents' post-pandemic outbound travel intentions: an extended theory of planned behavior model based on the perception of COVID-19

Liu

Shi

et al. 2021

122

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Purpose This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents' perception of the coronavirus disease (COVID-19) influenced their outbound travel intentions are studied. Design/methodology/approach This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based distribution of questionnaires. Findings Results showed that attitude, subjective norms, perceived behavioral control and past outbound travel behavior have significant positive effects on post-pandemic outbound travel intentions. Although the perception of COVID-19 directly and negatively influences outbound travel intentions, it also has an indirect influence on outbound travel intentions through the mediating effect of non-pharmaceutical interventions. The authors also found that risk tolerance has a negative moderating effect on the direct impact of residents' perception of COVID-19 on their travel intentions. Practical implications The findings can serve as a reference for formulating appropriate tourism development policies by government agencies, tourism management departments and tourism enterprises in destination countries. Originality/value This study developed an extended TPB model by adding more constructs into the TPB model. Compared with the original TPB model, the extended TPB model has better explanatory power of post-pandemic travel intentions. The study also provides evidence for the applicability of the TPB model in studying travel intentions within the context of major public health emergencies and has expanded the application scope of the TPB model.

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Predicting medical tourism behavioural intention using social cognition models

Cited by 29 publications

References 65 publications

Physical Education and the Adoption of Habits Related to the Mediterranean Diet

Physical Education and the Adoption of Habits Related to the Mediterranean Diet

A Hybrid Model for Assessing the Performance of Medical Tourism: Integration of Bayesian BWM and Grey PROMETHEE-AL

Factors influencing Chinese residents' post-pandemic outbound travel intentions: an extended theory of planned behavior model based on the perception of COVID-19

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