Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour

Arvola, Anne; Vassallo, Marco; Dean, Moira; Lampila, Piritta; Saba, Anna; Lähteenmäki, Liisa; Shepherd, Richard

doi:10.1016/j.appet.2007.09.010

Cited by 712 publications

(611 citation statements)

References 44 publications

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“…This finding is consistent with previous study such as study conducted by [38], which stated that the more easy to do recycle, the higher the influence to engage positive attitude. Other than that, [6] also discovered that attitude is the strongest predictor of intention in desired behaviour. It is concluded that the respondents in this study had attitudes that significantly influenced their intention as students to separate waste.…”

Section: Findings and Discussionmentioning

confidence: 99%

Key Determinants of Waste Separation Intention among Students on Campus

Ayob

Sheau-Ting

2016

MATEC Web Conf.

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Abstract. This study aims to identify the key determinants of waste separation intention among the students in Universiti Teknologi Malaysia (UTM). As reported in World Bank Report, generation of global municipal solid waste are approximately 1.3 billion tonnes per year, and it will increase approximately 2.2 billion tonnes per year by 2025. Similar trend in Malaysia which approximately eight million tonnes of municipal solid waste is produced daily. Upward trend of the solid waste generated is contributed by various forces including growth, increase of population, residents attitude and rapid urbanisation in the country. Considering the negative impacts from increase of waste generated in the country such as environmental degradation, separate the waste at its source can increase recycling rate and hence reduce waste generation. In the 11 th Malaysia Plan, the government has urged the nation to actively practice waste separation. Understanding the determinants influencing waste separation behaviour can lead to effective waste reduction among the targeted group. This study adopted the Theory of Planned Behaviour as the fundamental framework. The key determinants of waste separation behaviour are attitude, subjectives norm, and perceived behavioural control. An elicitation survey has been conducted to explore the students's beliefs relative to the waste separation behaviour. The empirical data collected were analysed using structural equation modelling (SEM) assisted by SmartPLS software. The result shows that only determinants are significant towards intention which are attitude and Perceived Behavioural Control while Subjective Norm is not. The results of the study is significance to the organisation as identification of the determinants that influence waste separation intention contributes to a more focused waste separation programme that allign to Malaysia's objective towards a sustainable developing country.

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Section: Findings and Discussionmentioning

confidence: 99%

Key Determinants of Waste Separation Intention among Students on Campus

Ayob

Sheau-Ting

2016

MATEC Web Conf.

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“…The construct personal norms measures a normative evaluation of the behavior based on personal value systems. Previous studies revealed that the extension of the TPB by this construct increased the explained variation in behavioral intentions for sustainable consumer behaviors such as organic food purchasing [50] as well as household waste recycling [51,52]. Moreover personal norms have been found to be interrelated with subjective norms [50,53].…”

Section: Hypothesis 2 (H2)mentioning

confidence: 99%

Determinants of Plate Leftovers in One German Catering Company

et al. 2017

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Abstract:Since the majority of food waste in high-income countries occurs at the consumption stage and given the clear trend towards out-of-home food consumption, it is important to understand the factors that lead to food waste in the hospitality sector. The present study uses a behavioral structural equation model to test the drivers of consumers' leftover behavior in an out-of-home setting. Based on the Theory of Planned Behavior, we additionally consider "personal norms" and the situational "taste perception" of food as determinants. Our results in a company canteen demonstrate that personal norms and attitudes greatly determine consumers' intention to prevent leftovers, whereas subjective norms and perceived behavioral control appear less relevant. Stated leftover behavior depends on both behavioral intention and the situational taste perception of food. We show that in order to understand individual food leftover behavior in an out-of-home setting, determinants from behavioral theories should be complemented by situational variables.

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“…As subjective norms regarding the separation behavior become more positive, a person's moral norms towards separation become more positive. Various studies have determined that moral norms have a positive influence towards the resident's attitudes in the context of various behaviors [24,27,[50][51][52][53]. That is to say, the individual's perception of what is good and bad leads to a positive or negative valuation of which conduct to display.…”

Section: Research Framework and Hypotheses Developmentmentioning

confidence: 99%

Model of Chinese Household Kitchen Waste Separation Behavior: A Case Study in Beijing City

et al. 2016

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High participation rates by the public in authority projects are key in increasing resident recycling levels. Understanding waste separation behavior is crucial to achieving sustainable waste management within such household-based schemes. To identify the driving forces behind the seldom-discussed kitchen garbage separation behavior, five psychological factors, namely, attitude, perceived behavior control, subjective norms, moral norms, and responsibility denial, are established. Our data originate from a social study of Beijing citizens conducted in July 2013 (n = 362). Through structural equation modeling, we find that moral norms are consistently the most important predictor of household kitchen waste (KW) separation behavior. Subjective norms have a larger effect on such behavior than responsibility denial. Data analysis shows that perceived behavior control contributes significantly and independently to the explanation of such behavior. By contrast, attitude towards KW separation is found to be significantly negatively correlated with separation behavior. In conclusion, the model with direct and indirect effects of psychological factors explains 50.3% of the variance in household KW source separation behavior. Implications of the results for the promotion of household KW separation programs are discussed.

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Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour

Cited by 712 publications

References 44 publications

Key Determinants of Waste Separation Intention among Students on Campus

Key Determinants of Waste Separation Intention among Students on Campus

Determinants of Plate Leftovers in One German Catering Company

Model of Chinese Household Kitchen Waste Separation Behavior: A Case Study in Beijing City

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