Predicting Innovativeness*

Rogers, Everett M.; Havens, A. Eugene

doi:10.1111/j.1475-682x.1962.tb00528.x

Cited by 6 publications

(4 citation statements)

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“…Novelty and variety seeking are similar behavioral constructs that represent the propensity to seek out new and potentially discrepant information or to vary the choice between already known stimuli (Acker and McReynolds, 1967; Cattell, 1975; Farley and Farley, 1967; McClelland, 1955; Maddi, 1961; Rogers, 1962). Some reasons that might explain why individuals are willing to seek information have been discussed in the literature on this theme (Hirschman, 1980) and are particularly important to explaining escalation.…”

Section: The Endogenous Causes Of Escalationmentioning

confidence: 99%

The economics of escalation

D'Orlando

Ricciotti

2021

Rationality and Society

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Escalation is a key characteristic of many consumption behaviors that has not received theoretical attention. This paper aims to propose both a definition and a theoretical treatment of escalation in consumption. We define escalation as a subject’s attempt to obtain “more” or engage in consumption behaviors that are “more intense” on a measurable, quantitative or qualitative, objective or subjective, scale (more difficult ski slopes, stronger drugs, harder sex, better restaurants etc.), even if the subject preferred less intense consumption behaviors in the past. Further, this evolution in behavior also occurs if the budget constraint does not change. We will find endogenous and exogenous theoretical microfoundations for escalation in models of hedonic adaptation, desire for novelty, acquisition of consumption skills, rising aspirations, positional effects, and envy. However, we will also discuss the possibility that the tendency to escalate is a specific innate behavior inherent to human nature. Finally, we will propose a preliminary theoretical formalization of such behavior and indicate the possible implications of taking escalation into adequate consideration. JEL codes: B52, D11, D90, D91, I31

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Section: The Endogenous Causes Of Escalationmentioning

confidence: 99%

The economics of escalation

D'Orlando

Ricciotti

2021

Rationality and Society

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“…The promoting of 3G phone, inevitably, was used first by those so-called Innovators [20] [21]in the beginning. These people occupied about 2.5% of the whole market.…”

Section: Technical Managementmentioning

confidence: 99%

Multivariate Analysis of Variance Applied to 3G Mobile Market Segmentation : The Innovator Theory

Cho¹,

Pan²

2014

Appl. Math. Inf. Sci.

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Abstract:Mobile communication and Internet are the most thriving industries in the 21st century. They tend to integrate recently. Human beings are used to construct a beautiful dream in communication: An internet service which can be enjoyed by a mobile and dexterous device. This article explores the demand of 3G cell phone consumers in Taiwan from the angle of technical management. Here we use the method of statistical theory and electrical machinery communication background to explain it. We also make the further market classification for the consumer. The findings have classified three clusters, VIP gold customer group possesses 34% most races grouping in earlier period which emphasized for the technical management. This cluster has a quantity demand to network, also is highly relative in each kind of function demands. We should pay attention to the degree of satisfaction from the consumer of this cluster. The population variable in this cluster, which the proportion is high in the transaction officer and the housekeeper, the age between 18∼34 year-old, the scholarship is college, the incomes each month is above NT$50,000, the female possess the most proportion, therefore, by higher proportion to these variables, we could propose the special marketing project and the cell phones with the corresponding functions. By taking the chance, we can construct the 3G communication tyrant industry.

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“…This bias, first described by the innovation guru Everett Rogers in the 1960s, says that anything new is inherently better than anything already in use. 3 People are classified in the value-laden terms 'innovators' (the best sort of person to be) followed by 'early adopters', 'early majority', 'late majority', and 'laggards'. Who in their right mind would be a laggard?…”

mentioning

confidence: 99%

Five biases of new technologies

Greenhalgh

2013

Br J Gen Pract

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Predicting Innovativeness*

Cited by 6 publications

References 0 publications

The economics of escalation

The economics of escalation

Multivariate Analysis of Variance Applied to 3G Mobile Market Segmentation : The Innovator Theory

Five biases of new technologies

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