“…It is thus commonly applied to customer segmentation in commercial areas (Changchien & Lin, 2005;Chiu, 2002;Chun & Park, 2006). Besides, applications of CBR in other areas such as the medical or the manufacturing industry, are also frequent (Hsu, Chiu, & Hsu, 2004;Im & Park, 2007;Tseng, Chang, & Chang, 2005).…”