“…The CEOs in this study emphasized their own active role in the execution of the strategies and categorized this role as setting preconditions, stimulating, professional, and networking. This role is consistent with the role of top management in knowledge processes described by Nonaka et al (2000), in the implementation of Active Support (Bigby et al, 2020a, 2020b; Qian et al, 2017), the leadership behavior presented by Yukl (2012), and the study by Deveau et al (2019) on senior management decision‐making.…”