“…This reduces the predation cost for aposematic prey populations and helps to explain how aposematism can evolve (Thorogood et al, 2018). However, variation in predators' physiological state (Barnett, Bateson, & Rowe, 2007;Barnett, Skelhorn, Bateson, & Rowe, 2012;Skelhorn & Rowe, 2007), dietary wariness (Exnerová et al, 2007;Marples & Mappes, 2011) or the ability to learn about prey defences (Rowland, Fulford, & Ruxton, 2017) means that predators might vary in both information use and their tendency to attack aposematic prey. Individuals are predicted to value social information more when the cost to acquire personal information is high (Kendal, Coolen, van Bergen, & Laland, 2005;Laland, 2004), and for predators, the cost of sampling novel prey could be increased when they have already ingested toxic prey.…”