Precision Medicine

A Few Words about Medical Informatics

“…Many software programs today rely on databases [9]. Nowadays any new database has his own associated software to address integration and standardization issues.…”

User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context

“…The principal result based on big data analysis is the emergence of P4 medicine (André & Vignaux, ; Horne, Bell, Montgomery, Ravn & Tooke, ). P4 medicine is predictive, discovering identifiers of disease for early treatment or prevention; pre‐emptive, in terms of early identification of risks and early intervention to preserve individuals’ wellness (during a latent period without symptoms); personalized, tailoring medical treatment to the individual characteristics of each patient; and participatory, involving a high level of cooperation by individuals (Hood, ).…”

“…Patients themselves represent a key source of online health content (Sillence, Briggs, & Harris, ). A huge amount of raw content from numerous sources, often based on voluntary information from individuals, is increasingly being used in medical research to find individual differences and group dynamics and encourage the healthcare system to shift from a model based on reactive medicine to one based on proactive medicine (André & Vignaux, ). User‐generated content on social media and online communities covers a huge range of issues.…”