Pre- and post-pandemic seafood purchasing behavior in the U.S.

Investigating the Consumption Patterns of Japanese Seafood during the COVID-19 Pandemic

“…First, our findings indicated that an increase in individuals' consumption of seafood for take-out purposes positively affected the frequency of seafood consumption during the pandemic. This result contrasts with that of Engle et al [11], who observed a decrease in the frequency of take-out orders for seafood among US consumers during the pandemic. They noted that the decline was attributed to concerns regarding the quality, freshness, and safety of consuming seafood through take-out services.…”

“…There is still limited research employing survey data to capture the manner in which people's daily consumption behavior was affected during COVID-19. The research of Engel et al [11] is one of the few studies surveying US consumers to investigate the changes in seafood consumption during the COVID-19 pandemic. They found that although overall seafood consumption did not increase during the COVID-19 era, consumers tended to buy seafood for at-home consumption rather than for dining out purposes.…”

Pre, mid and post-COVID-19 aquatic food purchasing behavior in China

“…The main reason for this result is the limited channels [25,27], which is also verified by our research; that is, during the epidemic period, residents mainly buy aquatic food through online shopping. Second, compared with pre-COVID-19, after the epidemic, people's health awareness has been enhanced [48], so the frequency and kind of aquatic food purchases have increased. Third, in terms of the kinds and forms of aquatic food, Chinese consumers always preferred live fish and shrimp.…”

“…So, the impact of AAF on ATPA is not obvious, and they choose to refer to the behavior of people around them. As studied by Carole, et al ( 2023) and Hu and Bai (2016), consumers' attitudes [48] and subjective norms [49] toward aquatic food have improved with the enhancement of their health awareness. In this study, HC also had an obvious positive correlation with ATPA (the direct effect was 0.447) and a slightly positive correlation with SNPA (the direct effect was 0.130), supporting both hypothesis H3 and hypothesis H4.…”

“…In recent food-related studies, the SOBC model has been applied, and health consciousness has been used as a stimulus [31][32], which supports the idea that health awareness can be used as a stimulus in this study. Carole, et al (2023) found that American consumers increased their seafood consumption during the epidemic period, mainly because their health consciousness drove them to choose foods with high nutritional value, thus showing a positive attitude toward the purchase of aquatic products [48]. Based on the extended TPB model, Hu and Bai (2016) explored the impact of health awareness and social influence on consumers' intention to buy green food and verified the positive effect of health awareness on behavioral attitudes and subjective norms [49].…”