Praxisorientiertes Online-Marketing

Kreutzer, Ralf T.

doi:10.1007/978-3-658-17912-0

Cited by 112 publications

(30 citation statements)

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“…In that way, advertisements can be placed in advertising spaces where consumers of the target group interact. Another advantage is that placing advertisements on unsuitable or reputation-damaging websites can be avoided (Kreutzer, 2018;Zawadzk & Groth, 2014). Without effective data management, the automated and real-time matching of advertisements and advertising spaces on websites and the realisation of targeted advertisement would hardly be possible.…”

Section: Discussionmentioning

confidence: 99%

“…Data import distinguishes three different data types, which can be imported in a DMP. First-party data (FPD) is obtained by companies through previous consumer contact, website visits (Kreutzer, 2018), or directly from the consumer. The latter includes browsing behaviours or socio-demographic data such as gender or age (Cederholm & Simpson, 2018;Kamps & Schetter, 2018).…”

Section: Taxonomymentioning

confidence: 99%

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The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online ShoppingEffects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping

Makkonen

Frank

Kemppainen

et al. 2021

34th Bled eConference Digital Support From Crisis to Progressive Change: Conference Proceedings

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In online shopping, product returns are very common. In order to reduce them, one must first understand who are making them and why are they being made. In this study, we aim to address these questions by examining product return behaviour from a consumer-centric rather than the more traditional product-centric, retailer-centric, and order-centric perspectives. More specifically, we focus on the effects of four demographic characteristics of consumers (i.e., gender, age, education, and income) as well as their payment method preference on their product return frequency and product return reasons. As the data, we use the responses from 560 Finnish online consumers, which were collected with an online survey and are analysed both quantitatively and qualitatively. We find gender, age, payment method preference, and average online shopping frequency to affect average product return frequency, whereas product return reasons were found to be affected by only gender and average product return frequency.

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Section: Discussionmentioning

confidence: 99%

Section: Taxonomymentioning

confidence: 99%

The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online ShoppingEffects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping

Makkonen

Frank

Kemppainen

et al. 2021

34th Bled eConference Digital Support From Crisis to Progressive Change: Conference Proceedings

View full text Add to dashboard Cite

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Taxonomymentioning

confidence: 99%

Hello, is Someone There? A Case Study for Using a Social Robot in Dementia Care

Smit¹,

Smakman²,

Bakker³

et al. 2021

34th Bled eConference Digital Support From Crisis to Progressive Change: Conference Proceedings

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Social Robotics is becoming more relevant for the healthcare sector as an increasing amount of research and development is invested by researchers and practice. One research area where additional research would help the acceptation and adoption of social robots is intramural care where people with dementia live. The current body of knowledge on this topic can be described as nascent. In this study, we add to the body of knowledge regarding the design and enactment of social robots like the one used in this study, the Tessa robot, with the goal to improve acceptation and adoption of social robots in dementia care. To do so, we conducted a case study at a healthcare organization, featuring semi-structured interviews, observations and talking mats. During this case study, an experiment was carried out in which a Tessa robot was used in intramural care with three clients suffering from dementia. The most important finding of this study is that for the robot to be accepted and effective it must be implemented properly in the existing healthcare processes, otherwise it might serve as a companion, but will not relieve the workload of healthcare workers.

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Section: Taxonomymentioning

confidence: 99%

Information Requirement in the Transition Towards a Circular Fashion Industry

Exalto-Sijbrands¹,

Ravesteijn

2021

34th Bled eConference Digital Support From Crisis to Progressive Change: Conference Proceedings

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Management of fashion (related) companies need to become convinced that circularity delivers positive financial results and incentives. This research aims to provide the first information requirement insights needed to enable the transition to a circular fashion industry. Due to easy access and abundant information ‘Jeans’ were selected as example item. Using the Design Science research approach the required information within in a closed loop supply chain (CLSC) in fashion was derived. Semi-structured interviews validated the CLSC information requirements derived from literature. Next, observations and additional literature findings supported the interview results. The outcomes show that information to support integration and collaboration of both: supply and recycle chain is necessary. Independently operating recycle organizations miss ‘central loop management’, ‘information integration’ and ‘a chain-common objective’ to successfully adopt circularity. The main bottlenecks found in relation to circularity are: ‘overlooking the customer as stakeholder’ and ‘a lack of chain integration’, this applies not only to jeans items. Therefore, the indicative study outcomes contribute to the body of knowledge of circular fashion value chain information requirements in general.

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Praxisorientiertes Online-Marketing

Cited by 112 publications

References 0 publications

The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online ShoppingEffects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping

The Effects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online ShoppingEffects of Consumer Demographics and Payment Method Preference on Product Return Frequency and Reasons in Online Shopping

Hello, is Someone There? A Case Study for Using a Social Robot in Dementia Care

Information Requirement in the Transition Towards a Circular Fashion Industry

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