“…In early research (Walther & D'Addario, ) it was suggested that emoticons could function in a similar way to fixed expressions, such as “How do you do?” (Malinowski, 1923/); rather than carrying any specific meaning, they performed a social function. Emoticons have also been compared with punctuation, either serving to enhance it (Garrison, Remley, Thomas, & Wierszewski, ), or actually functioning as punctuation (Markman & Oshima, ). This latter suggestion may partly explain why, according to Ip (), emoticons are more effective at increasing valence ratings in the absence of standard punctuation (Ip, ).…”