Practitioner/Communicator Roles

Abstract

This entry profiles the concept of practitioner/communicator role. Research on roles in the field of public relations and strategic communication is conducted on different continents and in different countries around the world. As the research spans across several decades, this entry examines how understanding of the concept and typologies of practitioner roles have changed through the years, in different locations. Various roles that practitioners perform in organizations can impact not only the organization, but also general communication practices and the profession itself.