This paper argues that placebo effects have a larger influence on clinical trial outcomes than purported treatment effects, raising questions about the size of effects currently attributed to clinical treatments. Placebo-controlled clinical trials usually do not include an "active" placebo and thus the clinical outcome could be due to the placebo responses to nontherapeutic side effects of the treatment. For this paper, an active placebo includes substances or procedures that permit attribution of a physiological effect such as a B-vitamin that safely causes flushing, or a very low, subtherapeutic dose of a medication, as well as a biofeedback training procedure that safely trains physiological responses other than the target response. The paper also discusses the positive outcome of a sham treatment procedure (e.g., not actually doing the proposed treatment) in contrast to the nocebo effect (e.g., a worse or negative outcome associated with unintended effects of the treatment procedure). This paper emphasizes exercising caution when interpreting results from clinical trials using pharmaceutical or surgical treatments. The paper discusses possible mechanisms underlying the acceptance of treatment procedures which later have been shown to be ineffective or harmful, and highlights the importance of incorporating active placebo procedures to address any covert treatment side effects induced by placebo response. Finally, the authors suggest that clinical trials of bio/neurofeedback treatments carefully consider the important and consequential influences of placebos when designing studies or interpreting the results of trial outcomes.