Abstract:In the 1970s live music associations were established across Finland. They challenged the prevailing practices of event production and became major players in the live music business. In the City of Seinäjoki these associations were stabilized as part of the local music culture and still play a crucial role in transforming promotional practices related to popular music by running one of the biggest rock festivals in Finland since 1979. This article's theoretical starting point is to take into account how music… Show more
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