PR Evaluation: Efficiency Coefficient

Быкова, Е. В.; Gavra, Dmitrii P.; Slutskiy, Pavel

doi:10.21638/11701/spbu09.2017.210

Cited by 1 publication

(1 citation statement)

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“…Since PR-activity is informational, the indicator of its effectiveness is the number of prepared information products, the number of addressees who received information products and the number of changes that occurred as a result of receiving information products [7]. According to these criteria, the information support of the activities of Michurinsk State Agricultural University is carried out competently and fruitfully.…”

Section: Resultsmentioning

confidence: 99%

Information and image support of the activities of the Agrarian University

et al. 2022

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The article examines the activities of public relations specialists of Michurinsk State Agrarian University in its information and image support. The paper analyzes communication technologies aimed at promoting the higher educational institution of an agrarian profile, agricultural education and agrarian science in general. It is argued that the formation of a positive image of Michurinsk State Agrarian University is facilitated by the organization of effective interaction with the media, positioning of the activities of the university, its scientists, students; regular media monitoring; formation and strengthening of corporate culture; development of corporate identity, mission, slogan, logo; organizing and holding special events; preparation and participation in exhibitions and fairs; maintaining a corporate website; production of a corporate publication, advertising activities. Specific examples of the use of communication technologies in an educational institution are given. The conclusion is made that with the creation of a department for public relations and management of public relations, press and office work, the communicative activity of the agrarian university began to be carried out professionally and in a coordinated manner. The existing communication system ensures the formation of an effective positive information field of the university. The communicative policy of the educational institution is focused on the long-term prospect of building a serious positive dialogue with target audiences, on the prospect of trust.

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Section: Resultsmentioning

confidence: 99%