Power logics of consumers’ gendered (in)justices: reading reproductive health interventions through the transformative gender justice framework

Abstract

Global gender asymmetries in marketing and consumer behavior were recently exemplified by the Transformative Gender Justice Framework (TGJF). The TGJF, however, lacks an explicit reference to power-an aspect that becomes apparent when it is used to assess a consumer phenomenology. In this article we augment the TGJF by building out the power logics and by empirically testing it through an assessment of the reproductive market in Uganda. We capture macro-, meso-, and micro-level power asymmetries, and explore how bio-power and control over resources melds with local gender relations and agentic practices that i) leave social marketing efforts misaligned with embodied realities, and ii) result in dichotomies and tensions in the reproductive health market as the North-South strive to define the modern-traditional, medical-pleasurable, and women-men nature of contraceptives.

Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis

“…This enabled us to trace how intersectionality vulnerabilities materialized and to more readily comprehend the impeding factors that limited uptake. It likewise allowed us to identify how farmers exhibited agency in their efforts to be more resilient to climate crises, which is in line with scholarship that advocates for a more balanced view of power dynamics (e.g., Steinfield et al 2019a).…”

“…Our findings demonstrate a need, however, to also extend gender analysis of injustices (after Hein et al 2016;Steinfield et al 2019a) so that we consider intersects, going deeper within and beyond the gender binaries of 'women' and 'men'. By breaking open the category of 'women', and asking 'the other question', we illustrated how (in)conspicuous elements, such as classism, androcentric views and/or neoliberal assumptions in policies and projects, make other identity variables (class, heteronormativity, able-ness) also matter.…”

Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model

“…Secondary sources of data, such as history text books and reports by NGOs, were also gathered to supplement contextual knowledge. We also read news articles from major newspapers on social innovation in subsistence contexts to interpret our findings within the backdrop of the macrodiscourse on the subject (Steinfield, Coleman, Tuncay Zayer, Ourahmoune, and Hein, ). Table furnishes details regarding sample characteristics.…”

The Development of Global Women’s Rights and Improvements in Reproductive Health Intervention Access of Females with Different Socio-Economic Status

“…This measure aims to heal the sharp divide in the access to reproduction health interventions between rural and urban females, or between poorer and wealthy females. It must be recognized that top-down approaches will not always be successful due to numerous reasons, such as a lack of government commitment, ineffective implementation, the complex web of traditions and customs about marriage, family, spousal relations, and gender dynamics behind the utilization of contraceptives [48]. These factors thus need to be considered to pave the way for the successful implementation of top-down approaches.…”