“…Legitimacy, for instance, is one of the sources of power. In relationship marketing literature, in the context of use, the sources of power are reward, coercive, expert, referent, legitimate and information (e.g., French & Raven, 1959;Brown et al, 1995;Maloni & Benton, 2000), while others examined this classification as the function of power sources (e.g., attributed power, market power) in channel relationships (e.g., El-Ansary & Stern, 1972;Cool & Henderson, 1998;Butaney & Wortzel, 1988). Likewise, in some later studies these constructs of power sources were categorized as mediated (shown in Brown et al's (1995) paper as referent, information, expert, legitimate) and non-mediated (coercive, legitimate, reward; or in Maloni & Benton's article (2000), expert, referent and legitimate) power.…”