Poultry Production Messaging in Two National-Circulation Newspapers

Edgar, Leslie D.; Johnson, Donald M.; Estes, Stuart

doi:10.4148/1051-0834.1010

Cited by 5 publications

(8 citation statements)

References 11 publications

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“…In the case of agricultural health and safety issues for media coverage issued in 2016 in Florida, the most prominent frame was that of human interest. This finding is consistent with the work of Edgar et al (2017) and their examination of another area of agricultural messaging, poultry production. Frames influence how people think about an issue, the framing of agricultural issues through a human interest lens may prompt individuals to engage with the information in an emotional manner (Edgar et al 2017;Valkenburg et al, 1999).…”

Section: Conclusion/recommendationssupporting

confidence: 91%

“…The instrument sought the following information from each story: the article title, the name of publication, the month of publication, and the primary topic related to agricultural health and safety. The research also classified the type of article amongst the following categories: news, feature, editorial, and other following the guidelines expressed by Edgar et al (2017).…”

Section: Methodsmentioning

confidence: 99%

“…Other agricultural topics explored through news media framing analyses include organic food (Meyers & Abrams, 2010) and biotechnology (Lundy & Irani, 2004). Edgar, Johnson, and Estes (2017) utilized the four predominate news frames presented by Valkenburg et al (1999) in an agricultural context to examine media coverage of antibiotic and hormone use in poultry.…”

Section: Agenda Setting and Framingmentioning

confidence: 99%

“…This frame attributed responsibility to government, political institutions, groups/organizations, or individuals. This provides the opportunity for readers to think that agricultural health and safety issues should be blamed on one of the groups listed (Edgar et al, 2017;Birkland, 1997;Valkenburg et al, 1999). The economic frame will prompt readers to think fiscally about the health and safety risks, and the conflict frame will allow readers to see the tension between the entities involved in these issues.…”

Section: Conclusion/recommendationsmentioning

confidence: 99%

See 3 more Smart Citations

Analyzing Media Coverage of Agricultural Health and Safety Issues

Lundy¹,

Rogers-Randolph²,

Lindsey³

et al. 2018

Journal of Applied Communications

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Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals' opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.

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Section: Conclusion/recommendationssupporting

confidence: 91%

Section: Methodsmentioning

confidence: 99%

Section: Agenda Setting and Framingmentioning

confidence: 99%

Section: Conclusion/recommendationsmentioning

confidence: 99%

See 2 more Smart Citations

Analyzing Media Coverage of Agricultural Health and Safety Issues

Lundy¹,

Rogers-Randolph²,

Lindsey³

et al. 2018

Journal of Applied Communications

View full text Add to dashboard Cite

show abstract

“…This list was selected because of the association's focus on leadership, advocacy, and growth of the entire horticultural industry in the United States. It is common in quantitative content analyses to begin with a predetermined list (Edgar et al, 2017), particularly in an area where previous work has not been conducted or a specific industry or organization is of interest (Abrams and Meyers, 2012; Baker and King, 2016). This allows for an initial description of the population.…”

Section: Methodsmentioning

confidence: 99%

Online Opportunities: A Quantitative Content Analysis Benchmark Study of Online Retail Plant Sales

Baker

Boyer

Peterson

et al. 2018

hortte

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Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.

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Framing, Sources, and Tone of Government Response: An Analysis of Tainted Cooking Oil Scandal in Taiwan

Cheng

Chuang

2022

Sage Open

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The purpose of this study was to examine print news coverage of food safety issues linked to tainted cooking oil in Taiwan between 2013 and 2014 through the scope of framing theory. A content analysis presents the frames used by Taiwanese news outlets to portray the food incident and outlines how this coverage may have shaped and been reflected by the media. Messages published in newspapers were analyzed to investigate how the amount of coverage and framing of this well-known food safety issue changed over time. The data demonstrated that newspapers, when reporting on aspects of the food scare, relied upon various government sources. Results revealed that attribution of responsibility, weak food safety system, and inefficiency of information dissemination were the most common frames presented in the printed news. During this incident, newspaper coverage largely placed the blame and responsibility on the cooking oil manufacturers. The overall tone of the newspapers offered a moderately neutral description of government response.

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Poultry Production Messaging in Two National-Circulation Newspapers

Cited by 5 publications

References 11 publications

Analyzing Media Coverage of Agricultural Health and Safety Issues

Analyzing Media Coverage of Agricultural Health and Safety Issues

Online Opportunities: A Quantitative Content Analysis Benchmark Study of Online Retail Plant Sales

Framing, Sources, and Tone of Government Response: An Analysis of Tainted Cooking Oil Scandal in Taiwan

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