2014
DOI: 10.29333/ojcmt/2466
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Potentials of Global Networking in SMS Technology: An Example of Nigerian Users

Abstract: In the last two decades, Short Messaging Service (SMS) has witnessed a remarkable growth and acceptance worldwide. Among other Computer-Mediated Communication (CMC) avenues, it is regarded as one of the fastest in increase probably for being so instant and private. It is being estimated recently that short messages are being sent in trillions globally. In the Nigerian framework, the technology has been generating momentumas a phenomenon to be reckoned with socially and politically. The younger generation, abov… Show more

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Cited by 4 publications
(1 citation statement)
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References 22 publications
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“…Many researchers (Jibril et al, 2014;Mari, 2013;Njemanze, 2012;Shareef et al, 2015;Srisawatsakul and Papasratorn, 2013;Varnali et al, 2012) explored consumer online behaviors and investigated consumer preference criteria to accept this mobile phone, SMS-based online media as a communication channel for effective marketing. However, the potential contribution of this channel in the reformation of public administration to provide citizen-focused service in order to make government service as competent as a private organization has not been investigated comprehensively.…”
mentioning
confidence: 99%
“…Many researchers (Jibril et al, 2014;Mari, 2013;Njemanze, 2012;Shareef et al, 2015;Srisawatsakul and Papasratorn, 2013;Varnali et al, 2012) explored consumer online behaviors and investigated consumer preference criteria to accept this mobile phone, SMS-based online media as a communication channel for effective marketing. However, the potential contribution of this channel in the reformation of public administration to provide citizen-focused service in order to make government service as competent as a private organization has not been investigated comprehensively.…”
mentioning
confidence: 99%