“…Other influencing factors are business sector and nature (Poon and Swatman, 1999;Fillis et al, 2004;Windrum and Berranger, 2002), owner's enthusiasm and growth ambition (Cragg and King, 1993;Poon and Swatman, 1999;Fillis et al, 2004), and location (Windrum and Berranger, 2002). The role of the intermediary as a means of facilitating the diffusion of complex ICT has been observed by a number of other authors (Swan and Newell, 1995;Newall et al, 2000;Brown and Lockett, 2004). A recent study by Levy and Powell (2003) Furthermore, a contingent model was developed incorporating these factors and the level of business value and business growth.…”