“…• The delegation to machines of many repetitive, exhausting, dirty or dangerous tasks (Deloitte, 2015;GE, 2015). • Computer assistance that will help human experts to keep up with, F. Xavier Olleros and Majlinda Zhegu -9781784717766 Downloaded from Elgar Online at 07/08/2020 06:42:17AM via free access and make sense of, the flood of new knowledge constantly accumulating (Kelly, 2015;Noor, 2015), thus rendering their work more enjoyable, creative and scalable (Manovich, 2013;Chui et al, 2015;Markoff, 2015). • A broader range of customized and affordable products and services, particularly in the fields of education, health, mobility, banking and insurance (Avent, 2014;Schatsky et al, 2014;Laurent et al, 2015).…”