Potential of Application of Psychoacoustics to User/Product Interaction Design

Sanz-Segura, Rosana; Pérez, Eduardo Manchado

doi:10.1145/3123514.3123554

Cited by 1 publication

(2 citation statements)

References 8 publications

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“…Although the design of product sounds can draw on some of the other scientific approaches to sonic branding that have been mentioned Zampini, 2006Zampini, , 2007, whether modifying the physical properties of product interaction sounds themselves (Guy, 2019;Hull, 2023;Lageat et al, 2003;Sanz-Segura & Manchado-Pérez, 2017), or the modification of a pre-existing sound that exists as part of a physical interaction with the product (e.g., consider only the modification of the Lynx/Axe deodorant can sound to better convey the forcefulness/powerfulness associated with the brand; Spence & Zampini, 2007).…”

Section: Psychoacoustics and Product Sound Designmentioning

confidence: 99%

“…Product sound design is a much more limited field of acoustic research in terms of the sonic solutions that are currently available to the designer/creative. A knowledge of psychoacoustics is essential to product development when sound optimization is part of the design criteria (e.g., Alexander, 2021; Almiron et al, 2021; Lesko & Nguyen, 2023; Spence, 2021a; Spence & Zampini, 2006, 2007), whether modifying the physical properties of product interaction sounds themselves (Guy, 2019; Hull, 2023; Lageat et al, 2003; Sanz‐Segura & Manchado‐Pérez, 2017), or the modification of a pre‐existing sound that exists as part of a physical interaction with the product (e.g., consider only the modification of the Lynx/Axe deodorant can sound to better convey the forcefulness/powerfulness associated with the brand; Spence & Zampini, 2007).…”

Section: Scientific Approaches To Sonic Brand Designmentioning

confidence: 99%

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Sonic branding: A narrative review at the intersection of art and science

Spence,

Keller

2024

Psychology and Marketing

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The field of sonic branding/marketing has grown rapidly in recent years, as has commercial interest in more science‐based approaches to the practice, particularly as more brands and agencies look for qualitative and quantitative evidence to support the efficacy of sonic branding. In this research note, we explore the ways in which the design and execution (i.e., the “art”) of sonic branding initiatives can be informed by overlapping approaches and techniques drawn from the sciences, namely psychoacoustics, semiotics, music/auditory cognition, and crossmodal research. We explore whether the rapid growth of generative AI may represent the next major evolution in the design, creation, and assessment of sonic assets, where science and art are used to train AI tools that could one day augment (and potentially disrupt) the work of human sound designers and composers. These developments notwithstanding, it is argued that sonic branding will likely remain as much an art as a science, though basing one's approach on the emerging scientific literature ought to at least tilt the odds of success in the creative's favor.

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