Epidemiologists, like many scientists, tend to become specialized and focused on a particular disease, even though behavioral risk factors such as physical activity have effects across many diseases. This commentary is a personal reflection by an epidemiologist on the shortcomings of this disease-oriented approach to prevention. Cancer Prev Res; 7(1); 9-11. Ó2013 AACR.When I first read the meta-analysis published in this journal by Singh and colleagues concluding that risk for gastric cancer is 21% lower among those who engage in higher levels of physical activity, I must admit my reaction was "so what" (1). My first thought, frankly, was of the image of the iconic New Yorker cartoon that has frequented many epidemiology talks-a sketch of a newscaster in front of two spinning circles of chance. One of the circles lists risk factors like smoking, obesity, and physical activity, and the other lists various diseases. The newscaster is reporting about a new study showing that some random risk factor has now been linked to some random disease. What could any link between physical activity and gastric cancer possibly matter, I thought. Surely, we would not be designing prevention programs specifically promoting physical activity for a 21% reduction in gastric cancer risk, because physical activity is already known to have a larger and more certain impact on more common conditions like heart disease, stroke, and diabetes. That was my initial reaction to the finding linking physical activity to gastric cancer, but since that initial cynical impression, I have since been thinking a lot about physical activity and even more about my attitude.I am a cancer epidemiologist. I like to think I have broad interests and an open mind, but in fact, my professional behavior tends towards narrowness. The articles I read and the meetings I attend are mostly about a few specific diseases. Although I study risk factors, I tend to regard risk factors more as pieces of puzzles to be arranged to form pictures of specific diseases than as matters of direct interest. The reality, though, is that quite often the very same risk factors impacting any single cancer site are also impacting both other cancers as well as many other chronic diseases. When it comes to public health impact, common risk factors trump common diseases every day. Physical activity is a good example. As I have reflected more in recent days on the importance of the association between physical activity and gastric cancer beyond my initial "so what" reaction, I have come to see this relationship as important in two ways--as a finding of broad epidemiologic importance and as a finding with more global implications for public health that we epidemiologists should better appreciate.