The objective of this paper is to present a view of the geoheritage of the Paraiba state south coast, northern Brazil, in order to insert potential sites in coastal geo touristic routes. For this, a mapping of this geoheritage was carried out through the inventory of sites with relevant value. This coast is part of a sedimentary basin that developed on a failed crystalline basement, whose Plio-Pleistocene reactivation resulted in a stepped substrate, and the terrain has coastal geo touristic potential from the point of view of its geoheritage. It was necessary a detailed study of the geoscientific literature of the area, besides a detailed field work, whose look about the physical substrate reflected the importance of this as a heritage element of space. The relief was fragmented into three major morpho sculptural units: coastal plains and tablelands, limited by the slopes, all with their potential sites, developed at various scales and presented herein. Coqueirinho Canyon, Tambaba Beach, Coqueirinho tombolo, the Coqueirinho cones of dejection and the Coqueirinho High Structural were identified as sites. It is therefore pertinent to interconnect this heritage to tourism in the area, so that more motivation arouses the interest of tourists, now turned to the bias of the lithosphere and hydrosphere.