The biological action of gold-protein-substance P (GPSP; BSA as protein), a complex recently developed to label substance P (SP) binding sites in brain sections, was investigated in pig coronary artery. This preparation, which shows a high sensitivity and selectivity to SP, possesses NK1 neurokinin receptors restricted to the endothelial cells. As SP, GPSP produced dose-dependent vasodilation of pig coronary strips precontracted with 10–5M prostaglandin F2α. Molar-equivalent concentrations of GPSP complex were determined to allow quantitative compa∼risons with native SP. The respective potencies and intrinsic activities of GPSP and SP did not show any significant differences. Gold-protein-BSA (GPBSA) complex was ineffective. The effects of SP and GPSP were similarly inhibited by the neurokinin antagonist [D-Pro4, D-Trp7,9, Nle11]-SP (4–11). The presence of GPSP on endothelial cell membrane was evidenced by histology. These results strongly suggest that GPSP binds to neurokinin NK1 receptors, and support the view that such complexes represent a new tool for the histological localization of binding sites.