Posting alcohol-related content on social media: Comparing college student posters and non-posters

Ward, Rose Marie; Steers, Mai‐Ly N.; Guo, Ying; Teas, Elizabeth; Crist, Nicholas

doi:10.1016/j.alcohol.2022.08.001

Cited by 3 publications

(3 citation statements)

References 31 publications

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“…In contrast, social media platforms have different ARC cultures (e.g., Instagram for glamorised content, Snapchat for casual content) [41,42]. Furthermore, greater use of Instagram and Snapchat associates with greater consumption and sharing ARC cross-sectionally [43][44][45] and over time [46,47]. To examine platform-specific exposure, estimates for all platforms are typically included as simultaneous predictors in the model.…”

Section: Discussionmentioning

confidence: 99%

Following social media influencers who share alcohol‐related content is associated with college drinking

Strowger

Guzman

Geyer

et al. 2023

Drug and Alcohol Review

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IntroductionFrequent exposure to peer‐shared alcohol‐related content (ARC) on social media is associated with greater alcohol consumption and related consequences among undergraduates. Social media influencers also share ARC; yet, the effect of exposure to influencer‐shared ARC on alcohol outcomes has not been examined. The current study examined whether following influencers who share ARC and the frequency of sharing were associated with alcohol outcomes, and associations between influencer type (e.g., actors) and alcohol outcomes.MethodsUndergraduates (N = 528) from two universities in the United States completed an online survey assessing demographics, social media use, alcohol use and related consequences. They listed up to five influencers they followed and viewed the most content from. A series of linear regression models were conducted.ResultsHaving a larger proportion of influencers sharing ARC was associated with greater quantity, frequency and peak drinks, but not consequences. Frequency of influencers sharing ARC was associated with greater quantity and peak drinks, but not frequency or consequences. Findings remained significant, even after controlling for peer ARC. Actor ARC, everyday person ARC and ‘other’ type influencer ARC were associated with several alcohol outcomes.Discussion and ConclusionsThis study added to the literature by examining how following influencers who share ARC, and sharing frequency, were associated with drinking outcomes over and above exposure to peer ARC. It also examined whether ARC content from specific types of influencers was associated with alcohol outcomes. Findings highlight that the source of ARC is relevant when studying the effects of ARC exposure on college drinking.

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Section: Discussionmentioning

confidence: 99%

Following social media influencers who share alcohol‐related content is associated with college drinking

Strowger

Guzman

Geyer

et al. 2023

Drug and Alcohol Review

Self Cite

View full text Add to dashboard Cite

show abstract

“…ARC is associated with drinking motives [27,28]. These include social (to make friends), enhancement (to increase positive emotions), coping (to reduce negative emotions) and conformity (to fit in with friends; [29,30]).…”

Section: Introductionmentioning

confidence: 99%

“…To date, two studies have explored these relationships with one finding that sharing ARC was a significant predictor of consumption and problems when controlling for all four drinking motives [34] and another finding that enhancement motives significantly mediated the relationship between exposure to ARC and drinking [28]. More recently, Ward et al [27] found that college student ARC posters report greater peak drinks, more alcohol‐related problems and higher drinking motives compared to non‐posters. This limited research has focused on peer ARC, leaving other sources of ARC unexamined.…”

Section: Introductionmentioning

confidence: 99%

Do you ‘like’ problems? The linkage between college students' interactions with alcohol‐related content on social media and their alcohol‐related problems

Steers

Strowger

Tanygin

et al. 2023

Drug and Alcohol Review

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IntroductionAlcohol‐related content (ARC) on social media and drinking motives impact college students' drinking. Most studies have examined peer‐generated ARC on drinking outcomes but have yet to extend this relationship to other sources of influence. The current study explores the link between drinking motives, alcohol company ARC, celebrity ARC, and alcohol‐related problems among college students.MethodsStudents (N = 454) from two US universities completed a cross‐sectional online survey assessing demographics; drinking motives (Drinking Motives Questionnaire‐Revised; Cooper, Psychol Assess. 1994;6:117–28); following/awareness of alcohol company ARC; engagement with celebrity ARC; peak drinks (most drinks consumed on one occasion); and alcohol‐related problems (e.g., passed out).ResultsGreater celebrity ARC was linked to coping, enhancement, and conformity motives, and peak drinks. Frequent engagement with celebrity ARC was associated with higher problems. Positive indirect effects were observed from celebrity ARC to problems through coping and conformity motives, and peak drinks. After having adjusted for the influence of celebrity ARC, no significant pathways were found between alcohol company ARC and any of the drinking motives, peak drinks or problems, nor were there any indirect effects between alcohol company ARC and problems.Discussion and ConclusionsResults revealed that a possible explanation for why students who engaged with celebrity ARC experience problems was due to coping and conformity motives as well as peak drinks. Interventions targeting alcohol cognitions might assess engagement with and exposure to different sources of ARC given their potential to influence problems.

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Applications of social media research in quantitative and mixed methods research

Ward

Steers

Das

et al. 2023

Effective Use of Social Media in Public Health

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Posting alcohol-related content on social media: Comparing college student posters and non-posters

Cited by 3 publications

References 31 publications

Following social media influencers who share alcohol‐related content is associated with college drinking

Following social media influencers who share alcohol‐related content is associated with college drinking

Do you ‘like’ problems? The linkage between college students' interactions with alcohol‐related content on social media and their alcohol‐related problems

Applications of social media research in quantitative and mixed methods research

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