Abstract:Tourism was one of the most affected sectors by the outbreak of COVID-19 in early 2020 which had a devastating impact on the economy, and researchers are questioning the future of tourism in a post-pandemic world. In this exploratory text, based on a literature review, it is questioned if creative tourism can play a role in the rebuilding of the tourism industry, once it relies on place-based experiences that use local resources and involves communities and tourists in immersive activities. Creative tourism se… Show more
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