2021
DOI: 10.1080/19407963.2021.1892124
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Post-pandemic recovery strategies: revitalizing lifestyle entrepreneurship

Abstract: The pandemic resulting from COVID-19 disease has brought about an unprecedented crisis to tourism destinations, resulting in an almost complete shutdown of tourist flows. Whereas disaster recovery models focus on prevention and preparedness, the postpandemic recovery strategies are underexplored, particularly in relation to the highly representative group of small-scale businesses run by tourism lifestyle entrepreneurs (TLEs). An integrated framework for Destination Marketing Organization (DMO) strategic think… Show more

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Cited by 45 publications
(34 citation statements)
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References 94 publications
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“…The pandemic has compelled tourism businesses to rapidly operate in newer and more resilient ways as firms have to change priorities and respond to its challenges (Verma and Gustafsson, 2020). At the core of tourism recovery strategies are tourism businesses which include those operated by major corporations as well as smaller family owned operations including lifestyle entrepreneurs (Dias et al, 2021a). In a context wherein many countries are concerned to revitalize their economies and reignite tourism it is essential that greater understanding be developed of the challenges facing these different types of tourism businesses (Dias, 2021b).…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…The pandemic has compelled tourism businesses to rapidly operate in newer and more resilient ways as firms have to change priorities and respond to its challenges (Verma and Gustafsson, 2020). At the core of tourism recovery strategies are tourism businesses which include those operated by major corporations as well as smaller family owned operations including lifestyle entrepreneurs (Dias et al, 2021a). In a context wherein many countries are concerned to revitalize their economies and reignite tourism it is essential that greater understanding be developed of the challenges facing these different types of tourism businesses (Dias, 2021b).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In a further contribution Alonso et al (2021b: 10) highlight that in order to cope with the fall-out from COVID-19 "self-reliance and self-initiating steps illustrate the need to revert to the implementation of new forms generating revenues, while seeking to limit costs". Another notable investigation is that by Dias et al (2021a) on the category of tourism lifestyle entrepreneurs and of their potential for revitalising their businesses.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Cluster 1, shown in red color in Figure 4 , presents the post-Covid recovery of the tourism sector. Dias et al (2021) is the most related article in the mix and explored the post-pandemic recovery strategies for tourism lifestyle entrepreneurs. They suggest that to overcome the post crises situation, there should enhance communication capacity, availability of niche markets for small scale entrepreneurs, and impediment the common limitations of tourism lifestyle entrepreneurs.…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…In the medium term, marketing campaigns such as advertising and promotion may effectively generate positive media coverage. Finally, at the recovery stage, it is important to restore the destination's image and provide information on the implementation of health and safety travel measures to reassure tourists, mitigate risk perceptions and rebuild their confidence in travelling [46,52,54,66,82,99,100].…”
Section: Rq5: What Are the Impacts And Consequences Of Health-related Crises On Tourism?mentioning
confidence: 99%