Post Covid-19 Insights: Building an Economically Sustainable and Resilient Ati Community in the Philippines through CommunityBased Participatory Action Research (CBPAR)

Biclar, Leo Andrew B.

doi:10.57239/pjlss-2022-20.2.007

Cited by 2 publications

(1 citation statement)

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“…Thus, customer's showrooming behavior weakens the self-ef􀅫icacy of the salespersons. Self-ef􀅫icacy re􀅫lects the extent to which individuals believe they are capable of achieving effective performance (Biclar, 2022;Jam, Donia, Raja, & Ling, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Customer’s orientation, show-rooming Behavior, and Sales Performance: Mediated Moderation model of Taiwan's services industry

2024

JMPHSS

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This study's main objective is to evaluate the impact of growing market rivalry on managers at Taiwan's Telkom Corporation who work in the services sales division. The purpose of the study of the study includes examining how these managers impact customer orientation and customer showrooming behavior as investigating the role of 􀅫irm innovativeness as a mediator. In addition, the investigation also focuses on determining the effect of supervisors' psychological service climate as a moderator variable on the relationship between these two variables and their collective impact on sales performance. A total of 300 customer front-line employees from Taiwan's Telkom Company who were engaged in service sales formed our sample; we analyzed their data with structural equation modelling to examine this area. It is also possible that some other variables affect these two main determinants, so further research is needed to understand how they collectively in􀅫luence sales success. The results show that both customer showrooming behavior and customer orientation have a positive impact on sales performance. The investigation of this study suggests that professionals in the services industry can derive two lessons, which are on showrooming behaviour management and client orientation promotion. Based on the 􀅫indings, it has been shown that business innovation is a very important contributing factor towards improved sales performance. In addition, understanding how employees feel about their boss's psychological service environment is important for enhancing organizational practices. Many research opportunities can be undertaken in the future, which would involve various types of organizations and large samples from industries, even though the present study contributes substantially. Future research should, it is suggested, concentrate on particular facets of corporate innovation while also taking relationship length and consumer loyalty into account. Longitudinal research can also shed light on the changing trends in the services sector.

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Section: Literature Reviewmentioning

confidence: 99%

Customer’s orientation, show-rooming Behavior, and Sales Performance: Mediated Moderation model of Taiwan's services industry

2024

JMPHSS

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Linking the Coconut Farmers in the Philippines to Better Market Opportunities through Community-based Participatory Action Research

B. Madiclum

2023

SEER

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This research aimed to empower eight selected coconut farmers by building an economically sustainable and resilient community. Specificall , it focused on: 1. Improve coconut farmers’ economic conditions through value-added coconut products; 2. Link them with other stakeholders for producing and commercializing coconut products; 3. Design the sustainability plan in partnership with the stakeholders. The researcher employed each content, which is (1) Needs and Support Assessment. (2) the capacity-building activities on Training on Developing Entrepreneurial skills among Coconut Farmers of Burias, Training on “Bukayo” Making, Business Model Canvas, and One-on-One Consultation, Entrepreneurial Mind Setting and Intro to Business Planning and Seminar-workshop in Marketing. (3) Innovative Marketing Strategies; establish a presence on the online platform, specifically digital marketing, by creating a Facebook page that serves as a platform in which their coconut food products bring a better income for coconut farmers. The Coconut 2.0 research initiated by the researcher positively affected the quality of coconut farmers’ lives, thus building a sustainable and resilient community of coconut farmers. A memorandum of agreement was bound between the stakeholders and coconut farmers based on the sustainability plan. These documents were presented to the coconut farmers during the turning-over activity of the research.

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Post Covid-19 Insights: Building an Economically Sustainable and Resilient Ati Community in the Philippines through CommunityBased Participatory Action Research (CBPAR)

Cited by 2 publications

References 0 publications

Customer’s orientation, show-rooming Behavior, and Sales Performance: Mediated Moderation model of Taiwan's services industry

Customer’s orientation, show-rooming Behavior, and Sales Performance: Mediated Moderation model of Taiwan's services industry

Linking the Coconut Farmers in the Philippines to Better Market Opportunities through Community-based Participatory Action Research

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