“…Developing technical competence in these digital developmental contexts is important for early adolescent self-esteem, pride, and confidence (Fitton et al, 2013). Online platforms serve as a space to escape parental monitoring, to develop problem solving skills, and to master challenging tasks (Uhls et al, 2017), particularly during the global pandemic (Survey Monkey and Common Sense Media, 2020;Magis-Weinberg et al, 2021). Developing mastery, as • Digital divides in use, access and appropriation exacerbate existing disparities (e.g., gender, socioeconomics, educational attainment) l,m,n • Digital gender divide o • General and digital literacy might be barriers to access p , compounded by undersupply of culturally, linguistically, and regionally tailored content • Transition into secondary school might be a point of vulnerability q • Mobile phone use and subsidized data use by Big tech is especially suited for social media consumption (vs. using the computer which facilitates other activities) r • Cultural norms and values (i.e., individualism vs. collectivism, self enhancement vs. self-transcendence) influence and in turn are influenced by digital media use • Exploration can expand beyond the community s • Digital media enable remote acculturation, which might open avenues for exploration, challenge to local norms and intergenerational discrepancies that might also lead to parent-adolescent conflict t • Gender norms might limit girls' exploration and limit mixed-gender socialization u .…”