Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers

Barbarossa, Camilla; Pelsmacker, Patrick De

doi:10.1007/s10551-014-2425-z

Cited by 322 publications

(287 citation statements)

References 59 publications

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“…Seeking to take part and involve in social actions to minimize their own negative impact and that of public conduct on the natural world (Schmitt et al, ), these individuals will support product consumption in ways that minimizes resource utilization, reduces waste, and saves materials and energy to harm our planet less. They will, as a result, willingly purchase and consume green‐positioned products, such as eco‐friendly tissue paper, biodegradable detergents, and energy‐saving light bulbs (Barbarossa & Pelsmacker, ), and eventually, the environment could be preserved. There is also scholarly evidence implying the influence of pro‐environmental behavior on green‐product purchase mind‐set and behavior (Barbarossa & Pelsmacker, ; Mostafa, ).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

Rahimah

Khalil

Cheng

et al. 2018

J of Consumer Behaviour

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This research proposes a framework to explore green consumption behavior from the perspective of the anxiety of death and individual social responsibility. Research data are collected from a sample of 280 consumers in Taipei, Taiwan. The findings reveal that consumers' anxiety of death affects consumers' green purchase attitude and then ultimately green purchase intention through the mediating variables of environmental concern and pro‐environmental behavior. On a similar line, individual social responsibility is found to act as a precursor in increasing consumer's concern for the environment and, eventually, green purchase attitude and intention. Mastery is found to invigorate the effect of death anxiety on green concern and pro‐environmental behavior, while it enervates the relationship between individual social responsibility and environmental concern.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

Rahimah

Khalil

Cheng

et al. 2018

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

“…Furthermore, environmental innovation products also have experiential benefits for the consumer, which satisfy experiential needs such as sensory pleasure, variety, and cognitive stimulation [21]. The eco-friendly function of products may trigger positive emotions and enhance consumers' satisfaction [30]. Finally, symbolic benefits are the more extrinsic advantages of product, and relate to underlying needs for social approval or personal expression and outer-directed self-esteem [21].…”

Section: Environmental Innovation and Licensing Effectsmentioning

confidence: 99%

“…Finally, symbolic benefits are the more extrinsic advantages of product, and relate to underlying needs for social approval or personal expression and outer-directed self-esteem [21]. Environmental innovation products can satisfy consumers' needs for caring for the environmental consequences and for identifying themselves as "green consumers" [30].…”

Section: Environmental Innovation and Licensing Effectsmentioning

confidence: 99%

“…Certainly, scholars have also argued that the actual nature of brand attitudes depends on consumers' evaluations of attribute and benefit associations, as well as the particular marketing strategies under consideration [21] [31]. Environmental innovation creates eco-friendly attributes that are material reduction and recycling, energy-saving, emissions reducing, and hazardous substance substitutes [21], which conveys functional benefits of health, cost and energy savings [19], experiential benefits of positive emotions and high consumers' satisfaction [30], and symbolic benefits of care for the environmental consequences and identification of "green consumers" [30]. Attributes and benefits are certain standards that consumers rely on to infer atypical marketing strategies.…”

Section: Environmental Innovation and Licensing Effectsmentioning

confidence: 99%

“…Environmental innovation creates eco-friendly attributes [27], which conveys functional benefits [19], experiential benefits, and symbolic benefits [30]. The standards that consumers rely on to infer atypical marketing strategies are attributes of environmental innovation and the benefits products bring.…”

Section: Study Onementioning

confidence: 99%

See 2 more Smart Citations

Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?

Yao¹,

Fang²

2018

AJIBM

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Firms often look for ways to improve the return on investment that they earn from costly environmental innovation. Drawing from customer-based brand equity perspective, this article investigates license effect, a previously unexplored benefit associated with brands' environmental innovation. License effect refers that high level of environmental innovation grants brands the license to employ atypical marketing strategy without penalty (in the form of impaired attitudes). We confirm the existence of license effect at product attribute level and brand level in study 1 and 2. Study 3 further investigated whether license effect was contingent on important contextual factors. Our results reveal that license takes effect on price strategy at both product attribute level and brand level. Moreover, license effect disappears in recycle phase. We conclude that license comes into effect only when customers construe atypical marketing strategies as behaviors that associated with personal benefit. By introducing license effect, we bridge innovation literature and customer-based brand equity theory to explore firms' benefit from consumers' evaluations. Furthermore, our findings remind managers of a new approach to improve return from environmental innovation investment.

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Green marketing practices and green consumer behavior: Demographic differences among young consumers

Mehraj,

Qureshi,

Singh

et al. 2023

Bus Strat Dev

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The research was undertaken to study the influence of demographics, especially gender, age, education, and income, on the green purchase decisions of Indian consumers. The structured close‐ended questionnaire was distributed among millennials (graduate, post‐graduate, and doctorate students) in educational institutions in the UT of Jammu and Kashmir. A total of 700 students participated in this study employing stratified random sampling. ANOVA and t‐tests were used to analyze the data. The study results show that education and income significantly influence while Age and gender do not significantly influence the green consumer behavior of young Indian consumers. The insights in this study will be helpful to green marketers as they develop strategies for Indian consumers of various genders, age groups, educational backgrounds, occupations, and socioeconomic levels. Future academics and researchers might adopt this work as a starting point to further explore the idea of green marketing in India.

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Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers

Cited by 322 publications

References 59 publications

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?

Green marketing practices and green consumer behavior: Demographic differences among young consumers

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