Positioning UAE archaeological sites in tourism supply chains
Adriaan De Man
Abstract:Purpose The purpose of this study is to address the relevance of archaeological heritage in the context of supply chains for the tourism industry. It does so by providing converging ideas on the usefulness of individual sites, not in their strict scientific or latent value but as an enhancer for optimizing cultural production in a wider scenario of aggregate demand.Design/methodology/approach While examples from the United Arab Emirates (UAE) illustrate this reasoning, the underlying principles have a widespre… Show more
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