Positioning person brands in established organizational fields

‘If you look the part you’ll get the job’: should career professionals help clients to enhance their career image?

“…Choice of clothing, hairstyle and accessories are all imbued with symbolic meanings which change rapidly, and as well as choosing a style that suits us, physically, and one that reflects an identity that we are comfortable with, we need to find a look that is appropriate to the particular role: suitable attire for a job interview as a media runner (a junior post in the TV production industry) would be considered highly inappropriate for a law trainee. Evidence shows us (Huffcutt et al, 2001) that employers select candidates whom they feel will fit in to the organisation, but they are also looking to recruit individuals who stand out (Parmentier, Fischer, & Reuber, 2013). Negotiating these choices is complex and individuals need to make decisions that send the right messages about their social and personal identities.…”

“…Bourdieu stresses the importance of assimilating these unspoken rules for one's status within the field, suggesting that this gives individuals the ability to acquire other types of capital and this leads to power (Bourdieu, 1985). Parmentier et al (2013) use Bourdieu's concepts to explain the findings of a study that explores the idea of 'brand positioning' for new or hopeful entrants in a particular occupational field and identify three challenges that employees face when considering how to present themselves in the workplace.…”

“…We discussed above the ideas of Parmentier et al (2013) and Bourdieu (1993) which highlight how complex and idiosyncratic the rules are. Parmentier stresses how challenging it is for an individual to identify the rules for behaviour and appearance in a single organisation, but a career practitioner would need to develop a depth of understanding of the habitus within a wide range of arenas.…”

Personal Branding Through Fashion Blogging

“…What she did is in line with the assumption in personal branding that someone needs to differentiate themselves from everybody else. However, they have to meet the target market's expectations (Parmentier, et al, 2012). Rikasari also adds the following statements on her blog profile:…”

Counteracting Domain Loss and Epistemicide in Specialized Discourse: A Case Study on the Translation of Anglophone Metaphors to French

“…In the field of marketing it refers to the above mentioned strategy which turns a human being into a brand. It may take the meaning of a process in which "people can position themselves to be successful in any career pursuit" [35]. In the subfield of political branding, it designates a marketing process based on the "value as a brand of a person who is well-known and subject to explicit marketing communications efforts" [36].…”