Positioning a destination as fashionable: The destination fashion conditioning framework

Lewis, Clifford; Kerr, Greg; Burgess, Lois

doi:10.1016/j.tourman.2018.12.004

Cited by 18 publications

(15 citation statements)

References 54 publications

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“…Matching may be constrained by: distance in time or space; legal, cultural, or political barriers; or unequal size or power [7]. All these complexities can apply for assortative matching of tourists and destinations [23][24][25].…”

Section: Complexitiesmentioning

confidence: 99%

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Assortative Matching of Tourists and Destinations: Agents or Algorithms?

Buckley

Cooper²

2021

Sustainability

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We propose that assortative matching, a well-established paradigm in other industry sectors and academic disciplines, can underpin the concept of destination matching. This provides a new foundation to integrate research concepts and terminology in destination marketing and destination choice. We argue that the commercial tourism industry already applies destination matching approaches, with three historical phases. Initially, matching of tourists and destinations relied on the tacit expertise of specialist agents. This still applies in specialist subsectors. For generalist travel and accommodation, human agents were partially replaced by online travel agents, OTAs, which are customised algorithms operating only in the travel sector. These still exist, but their share price trends suggest decreasing significance. Currently, automated assortative algorithms use multiple sources of digital data to push appealing offers to potential purchasers, across all retail sectors. Digital marketing strategies for tourism products, enterprises, and destinations are now just one category of generalised product–purchaser matching, using entirely automated algorithms. Researchers do not have access to proprietary algorithms, but we can identify which components they incorporate by analysing their underlying patents. We propose that theories of destination marketing and choice need to reflect these recent and rapid real-world changes via deliberate analysis of destination matching.

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Section: Complexitiesmentioning

confidence: 99%

“…Increasingly finegrained terms have been proposed (Table 1) and criticised [26]. The closest approaches to the destination matching framework proposed here are concepts such as fashionability [24] and congruency [27][28][29][30][31][32]. None of these used assortative matching frameworks.…”

Section: Current Frameworkmentioning

confidence: 99%

Assortative Matching of Tourists and Destinations: Agents or Algorithms?

Buckley

Cooper²

2021

Sustainability

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“…local resident communities (Jabreel, Huertas & Moreno 2018;Stylidis, Shani & Belhassen 2017). Aspects such as fashionability (Lewis, Kerr & Burgess 2019) were identified by domestic Chilean tourists, but not others. We did not find strong representations of factors such as loyalty (Chen et al 2020;Stylos & Bellou 2019;Wang et al 2020), perhaps since Patagonia is rarely a repeat destination, but more of a bucket-list desire.…”

Section: No Contradiction With Traditional Frameworkmentioning

confidence: 98%

“…Within these, numerous finer-grained terms and approaches have also evolved. These include: attachment and attraction (Jiang et al 2017), authenticity (Park, Choi & Lee 2019), bias, brand, choice (Ye et al 2020), competition (de Souza, Mendes-Filho & Buhalis 2020), content, communication, complexity, damage, emotions (Pestana et al 2020), engagement, equity (Guervos et al 2019), extension (Kim, Stepchenkova & Yilmaz 2018), fascination (Wang et al 2020), fashion (Lewis, Kerr & Burgess 2019), fragmentation (Camprubí & Coromina 2016), information (Lian & Yu 2019), loyalty (Stylos & Bellou 2019), memorability (Ye et al 2020), personality, positioning (Pezenka 2016), psychology (Afshardoost & Eshaghi 2020), repair, and self-concept and self-congruence (Li et al 2020).…”

Section: Destination Marketing and Choicementioning

confidence: 99%

“…There is rather less research on how tourists choose between destinations, and this has treated destination offers as fixed, at least in the short term, rather than malleable in response to tourist demand (Ye et al 2020). There are a few recent exceptions, such as the suggestions that destinations aim to reposition themselves as fashionable (Lewis, Kerr & Burgess 2019), or that tourists pick destinations with congruent personalities (Bekk, Spörrle & Kruse 2015;Chen et al 2020). It is recognised that different tourists care about different destination characteristics, such as authenticity (Fu 2019;Park, Choi & Lee 2019); and that their choices may reflect different aspects of personality, such as loyalty (Stylos & Bellou 2019;Chen et al 2020).…”

Section: [Insert Figure 1 Near Here]mentioning

confidence: 99%

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Tourist Mental Health Drives Destination Choice, Marketing, and Matching

Cooper¹,

Buckley

2021

Journal of Travel Research

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Leisure tourism, including destination choice, can be viewed as an investment in mental health maintenance. Destination marketing measures can thus be analyzed as mental health investment prospectuses, aiming to match tourist desires. A mental health framework is particularly relevant for parks and nature tourism destinations, since the benefits of nature for mental health are strongly established. We test it for one globally iconic destination, using a large-scale qualitative approach, both before and during the COVID-19 pandemic. Tourists’ perceptions and choices contain strong mental health and well-being components, derived largely from autonomous information sources, and differing depending on origins. Parks agencies emphasize factual cognitive aspects, but tourism enterprises and destination marketing organizations use affective approaches appealing to tourists’ mental health.

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Sunscreen pollution and tourism governance: Science and innovation are necessary for biodiversity conservation and sustainable tourism

Downs

Remengesau

2022

Aquatic Conservation

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1. Sunscreen pollution can be a symptom of unsustainable tourism and coastal development, impacting marine and aquatic resources. When introduced into marine and freshwater ecosystems, sunscreen pollution can cause a cascade of insults to the ecological structure, from impacting primary production to reducing wildlife reproductive viability and fecundity.2. Without intervention, tourism and its associated development in these coastal areas may become self-destructive, ultimately degrading or destroying the natural resources that are the principal attractions. The environmental sciences that focus on pollution, such as ecotoxicology, environmental contaminant surveys and monitoring, and ecological risk assessments are critical for both describing the pollution phenomenon and identifying pollution sources, as well as providing the basis for mitigation.3. As a case study, the Republic of Palau has taken the step of implementing a precautionary governance policy to tourism that conserves and protects its marine and aquatic resources from chemical factors that are known to contribute to sunscreen and cosmetic pollution. 4. Governance policies can inspire the cosmetic and fashion industries to innovate product formulations that are shown to be ecologically safera critical and viable option for pollution mitigation and an essential component for sustained conservation. Safer products and a precautionary approach to governance, when combined with ecologically and culturally cognizant branding and education, may contribute to an authentic experience that effectively promotes environmentally sustainable tourism.

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Positioning a destination as fashionable: The destination fashion conditioning framework

Cited by 18 publications

References 54 publications

Assortative Matching of Tourists and Destinations: Agents or Algorithms?

Assortative Matching of Tourists and Destinations: Agents or Algorithms?

Tourist Mental Health Drives Destination Choice, Marketing, and Matching

Sunscreen pollution and tourism governance: Science and innovation are necessary for biodiversity conservation and sustainable tourism

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