Portrayal of Female in Pakistani Tv Daramas: a Case Study of Hazara University

Abstract

Present research study is based on survey technique to explore, explain and investigate media portrayal of female in Pakistani TV daramas. In this regard, focus of the research on portrayal of females in daramas that how females’ characters are portrayed in daramas. The population of the study was female students of Hazara University. The researcher used probability sampling technique for data collection. sample for this specific research study was 200 female students of Hazara University. Media dependency theory is the most relevant media effect theory with present research work. The data was collected by using standardized questionnaire. The empirical analysis of the data reveals that overall majority of the females of Hazara University watch different daramas and take keen interest in them. The exclusive analysis of the data also reveals that overall majority of the respondents use outfits in their daily routine life after watching daramas. Keywords: TV daramas, Female Portrayal, outfits, language, culture.