Portfolio Analysis in the Field of Strategic Knowledge Management

Abstract

This article describes possible applications of existing controlling tools of portfolio analysis in the field of strategic knowledge management. In this course the author has chosen a hermeneutical and conceptual approach. Starting points for the development of innovative tools for portfolio analyses in knowledge management are the boston Matrix, the Mckinsey Portfolio, the life cycle analysis and the SWoT analysis. The new instruments are discussed regarding their adequacy for the evaluation and long-term development of knowledge in organizations. The author introduces the innovative knowledge Advance & Growth of Importance portfolio (the "knowledge Matrix") linked to the life cycle model of intangible assets. Finally, the SWoT analysis is adapted for strategic knowledge management. Moreover, some existing tools for strategic portfolio analyses in strategic knowledge management are described.