This article focuses on individuals' willingness to attribute rape effects to pornography. Using General Social Survey data from 1975 and 1986, the paper examines (1) the attitudinal and experiential variables that shape acceptance of this causal attribution; (2) the impact of elite-level efforts to re-frame the pornography issue to incorporate this causal attribution; and (3) interaction effects. The analysis shows the following: 1. Both experience with X-rated movies and a number of other attitudinal and social location variables are significant predictors. 2. There is no evidence of media effects, thus suggesting the limitations of re-framing efforts. 3. There are substantial interaction effects involving gender and both religiosity and exposure to X-rated movies.Does pornography lead to rape? Those who give an affirmative response to this question are making a serious causal attribution-one with important implications for the ongoing debate over pornography regulation. This article investigates how individual characteristics, media framing, and interactions involving the two potentially shape individuals' beliefs about this highly contentious matter.The significance of such an investigation is evident in two regards. First, there has been surprisingly little research in the last two decades on public opinion concerning the pornography issue generally (for exceptions, see Lottes 1985;Lottes, Weinberg, and Weller 1993;Gunther 1995;Wu and McCaghy 1993). But that which has been done strongly suggests that causal attributions such as the one at issue here are very powerfully linked with individuals' attitudes about pornography regulation (Gunther 1995;Lottes, Weinberg, and Weller 1993;Wu and McCaghy 1993). But we know almost nothing about the determinants of individuals' causal attributions concerning pornography. Since these attributions about pornography's effects are so central to the politics of pornography regulation, understanding the factors that shape individuals' willingness to make such attributions is important.Second, exploration of this topic allows us to contribute in several ways to the development of attribution theory more generally. The central concern of attribution theory is the individual's intuitive perception of causality. The underlying assumption is that individuals typically make attributions based on quite limited information because they have preconceptions or expectations about