This paper presents an experimental and numerical study of the freezing-thawing behavior of water in fully saturated sand. A relatively inexpensive and easily replicable experimental procedure was developed to simulate the freezing-thawing cycles in a medium-sized sand sample placed in a modified commercial freezer. By insulating the sides and bottom of the sample well, while allowing good thermal conductivity at the top of the sample, a nearly vertical advance of the freezing and thawing front was achieved. A series of freeze-thaw cycles were performed with higher and lower temperature gradients. A numerical multiphysics model, assuming an axially symmetric geometry based on the transient heat transfer during the phase transition, used a parametric approach to estimate the effective thermal properties of the sand-water-ice system. A good agreement between experimental and modelling results was shown, but slightly different parameter sets were obtained for each temperature gradient. The presented method could be a simple way to characterize the freeze-thaw process in natural and artificial porous materials.