Popularity evolution of professional users on facebook

Mohammadi, Samin; Farahbakhsh, Reza; Crespi, Noël

doi:10.1109/icc.2017.7997220

Cited by 4 publications

(3 citation statements)

References 21 publications

(21 reference statements)

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“…This sample was derived from a total of the 120 most popular brands’ pages in Greece, for that period of time, that resulted to a total of 83 active pages during the time of our research (Table I). The popularity of the pages was determined by the number of fans-subscribers (likes) (Qualman, 2010) in July 2016, as provided and categorized by Socialbakers (2017), following the relevant literature that has used data from this source to identify brands page popularity (Luarn et al , 2015; Chua and Banerjee, 2015b; Mohammadi et al , 2017), and included only brand pages that are in Greek.…”

Section: Methodsmentioning

confidence: 99%

Post popularity and reactions in retail brand pages on Facebook

Antoniadis

Paltsoglou²,

Patoulidis³

2019

IJRDM

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Purpose Social networking sites and Facebook have grown to become an important channel of interactive marketing communication with consumers for retail. The purpose of this paper is to examine the ways posts characteristics and reactions affect post popularity and engagement in retail brands Facebook pages. Design/methodology/approach In total, 18 retail brand pages out of the 120 most popular brand pages on Facebook in Greece are examined for a three months’ period (April–June 2016). In all, 2,627 posts are analyzed with the use of OLS regressions in order to identify the characteristics of posts that increase consumers’ engagement, including the newly introduced reaction feature. Findings The results suggest that richness of content (images and videos) and message length increase the engagement levels and the popularity of posts. Reactions have a positive effect on engagement, and negative reactions stronger than positive reactions, except in sharing. On the other hand, posting time does not seem to have a statistically significant impact on the engagement and popularity of a post. Research limitations/implications The study was conducted during a period that reactions were only recently introduced by Facebook, therefore users and brands may not have been familiarized with their use. Practical implications The study contributes to the understanding of consumer engagement with retail brands’ pages on Facebook and social media, and the ways they use reactions and other ways of interactions with brand posts. The results can provide some insight to retailers on how to achieve higher levels of engagement for their brands through their Facebook pages, improving the effectiveness of social media marketing campaigns. Originality/value The findings contribute in understanding the ways users interact with brand posts in Facebook using reactions, using a number of popularity measures, providing useful insights about reactions, engagement and e-WoM, extending prior research.

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Section: Methodsmentioning

confidence: 99%

Post popularity and reactions in retail brand pages on Facebook

Antoniadis

Paltsoglou²,

Patoulidis³

2019

IJRDM

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“…As a result, online users’ sense of self-worth, well-being, and social capital is derived from their connections and centrality in these online communities (Ellison et al, 2007; Steinfield et al, 2008; Wilcox & Stephen, 2013). Moreover, as in any social group, users strive for more status and popularity among their online peers by pursuing greater numbers of friends, likes, followers, comments, retweets, and so on (Mohammadi et al, 2017; Scissors et al, 2016). Having lower numbers of these metrics is associated with lower self-worth and well-being—findings consistent with extant work on lower social rank or status (Zell & Moeller, 2018).…”

Section: Methodsmentioning

confidence: 99%

Achieving social influence across gender and time: Are dominance and prestige equally viable for men and women?

Kakkar

2024

Journal of Personality and Social Psychology

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The dual framework of social rank allocation discusses dominance and prestige as two viable routes to status or social influence. In doing so, this literature has largely neglected findings demonstrating backlash against men and women for behaving in gender-incongruent ways. Likewise, it remains unclear if dominance and prestige continue to be effective means to status over time. This study investigates the viability of dominance or prestige in contributing to an individual’s social influence, conditional on their gender and across time. Using a stereotype-neutral context of an online social network, I unobtrusively tracked individuals’ changes in social influence among their network members on Twitter. By analyzing almost 230,000 tweets, it was found that men’s influence increased with greater dominance, whereas women’s decreased. At the same time, women’s influence increased with greater prestige, whereas men’s decreased. Network centrality (in-degree centrality) explained this differential interaction pattern. Additionally, longitudinal analysis provided a more nuanced understanding. Over time, role incongruence effects dampened, dominance became less effective, even for men, and prestige became viable for both men and women. Thus, by jointly considering the role of gender and time, this research offers key theoretical caveats to the dual rank framework.

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“…Mariam Adedoyin-Olowe et al [18] provided a survey of data mining and data analysis techniques for Social Media Analysis much of the work is done in this dimension R. Farahbakhsh et al [6] crawled 479K random user profiles on Facebook and studied the sensitivity of various attributes and listed few which are rarely disclosed by users and are considered private. In another study, S. Mohammadi et al [7] www.ijacsa.thesai.org explored the popularity evolution for professional users in Facebook. They monitored 8K most popular professional users on Facebook over a period of 14 months and concluded that being active and famous correlate positively with the popularity trend.…”

Section: Similar Work In Data Analysismentioning

confidence: 99%

The Impact of using Social Network on Academic Performance by using Contextual and Localized Data Analysis of Facebook Groups

Aqeel¹,

Pasha²,

Saeed³

et al. 2019

IJACSA

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Social Networks due to their intrinsic nature of being addictive have become an integral part of our civilization and plays an important role in our daily interactions. Facebook being the largest global online network, is used as a primary platform for carrying out our study and hypothesis testing. We built a web crawler for data extraction and used that data for our analysis. Primary goal of this study is to identify patterns among members of a Facebook group using a contextual and localised approach. We also intend to validate some hypotheses using a data driven approach like comparison of student's social participation and activeness with actual class participation and its impact on his/her grades. We have also used user interactions in Facebook groups for identifying close relationships. The polarity of content in a group's comments and posts defines a lot about that group and is also conferred in this paper.

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Popularity evolution of professional users on facebook

Cited by 4 publications

References 21 publications

Post popularity and reactions in retail brand pages on Facebook

Post popularity and reactions in retail brand pages on Facebook

Achieving social influence across gender and time: Are dominance and prestige equally viable for men and women?

The Impact of using Social Network on Academic Performance by using Contextual and Localized Data Analysis of Facebook Groups

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