2019
DOI: 10.1080/17524032.2019.1649707
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Popular Philanthrocapitalism? The Potential and Pitfalls of Online Empowerment in “Free” Nature 2.0 Initiatives

Abstract: This article investigates assertions that new philanthropic web 2.0 initiatives can empower Internet users to further social and environmental change. It focuses on two ostensibly "free" web 2.0 initiatives aimed at nature conservation: "Greenvolved" and "Safari Challenge Zoo Adventure." With Greenvolved, clicking on one's favorite projects is supposed to support conservation initiatives whereas in Safari Challenge users interact through gaming on the virtual African savannahs to conserve online nature, thereb… Show more

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Cited by 13 publications
(9 citation statements)
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“…Impact investing is the primary way philanthrocapitalists engage in and facilitate the financialization of conservation, using "mission-related" or "program-related" investments that align donors' "social (charitable) and financial (portfolio maximizing) missions" (Rosenman, 2018: 147). Recent research reveals a philanthrocapitalist turn in conservation, documenting both the discourses that promote markets as the best way to improve conservation outcomes and an increase in the number of donor-based projects tied to returns-seeking activities (Holmes, 2015b;Koot and Fletcher, 2020;Mallin et al, 2019;Tedesco, 2015). Holmes (2012) argues, however, that the discursive impact of philanthrocapitalism remains greater than its financial impact because of how it reimagines the relationship between the state, the market, and civil society.…”
Section: Placing Philanthropy In Conservation Governance and Conserva...mentioning
confidence: 99%
“…Impact investing is the primary way philanthrocapitalists engage in and facilitate the financialization of conservation, using "mission-related" or "program-related" investments that align donors' "social (charitable) and financial (portfolio maximizing) missions" (Rosenman, 2018: 147). Recent research reveals a philanthrocapitalist turn in conservation, documenting both the discourses that promote markets as the best way to improve conservation outcomes and an increase in the number of donor-based projects tied to returns-seeking activities (Holmes, 2015b;Koot and Fletcher, 2020;Mallin et al, 2019;Tedesco, 2015). Holmes (2012) argues, however, that the discursive impact of philanthrocapitalism remains greater than its financial impact because of how it reimagines the relationship between the state, the market, and civil society.…”
Section: Placing Philanthropy In Conservation Governance and Conserva...mentioning
confidence: 99%
“…Although DN research does well at drawing attention to the political economy of conservation, as feminist scholars, we are discouraged by the tendency for DN scholarship to ignore the possibilities of other forms of power relations beyond capitalist ones and to narrowly focus on one particular type of “nature.” While there are calls to examine who owns, designs, programs, and controls digital technologies that mediate natures, these calls are generally referring to corporate or political entities and their economic gains (Koot and Fletcher, 2020; Toonen and Bush, 2020). Taking inspiration from feminist digital geographers, it is also important to consider who designs and uses these technologies in terms of identities, subjectivities, and their embodied and affective experiences.…”
Section: Emerging Contours Inspiring Fdnmentioning
confidence: 99%
“…Thus, although philanthrocapitalism is conventionally associated with the 'very rich', "the essential features of philanthrocapitalism" can today be made available "to everyone" (Bishop and Green 2010: 239). Therefore, it is "not just billionaires and their mega-foundations that command attention" (Reich 2018: 9); seen as a "movement led by these super rich" (Bishop and Green 2010: xi, emphasis added), it is followed by many others (Koot and Fletcher 2020), including wealthy tourists. The pleasure that exorbitant consumption brings about, however, can be regarded more than 'only' conventional pleasure.…”
Section: Philanthrocapitalismmentioning
confidence: 99%