Popular lettering in Recife: an analysis of its pictorial elements

Vernacular urban communication and ephemeral educational materials: the possible link between design and education during the process of literacy development in children

“…Figure 7. Pictorial elements, taken from photographs of popular signs in the city of Recife, representing the letter "C": coconut (seven different graphic representations); chicken snacks (coxinha) (three different graphic representations); confeito (a local term to describe sweets or candies); chapéu (hat) and colher (spoon); copo (glass) and canudo (straw) (included with the permission of Hennes and Coutinho, 2014). Thus, adopting the conception of Huerta (2010) and Hennes and Coutinho (2014) regarding the possibilities that the city streets have to offer and which may be observed within the perspective of an open-air museum, the sociological barriers linked to the urban environment could be reduced, since it is a place that presents great visual and cultural diversity, with no aesthetic restrictions.…”

“…textures, images and letters of the alphabet, arranged in a variety of visual compositions. Such a scenario -which includes signs, paintings on walls and public highways, commercial signs, mud flaps for trucks, street trader trolleys, billboards, bill posters (known in Brazil as lambe-lambes), amongst others -is described by Hennes and Coutinho (2014) as a library of tactile, visual experiences, democratic, and freely available.…”

“…Here we refer to popular signs, composed of vernacular verbal, pictorial and/or schematic 2 elements of graphic language (GL), which continue to draw attention due to the iconographic, symbolic wealth of elements ( Figure 1). Figure 1: A cross-section of verbal and pictorial elements from popular signs registered in the city of Recife (PE) (included with the permission of Hennes and Coutinho, 2014).…”

Das ruas para a sala de aula: potencialidades dos elementos gráficos vernaculares nas práticas educativas durante o processo de letramento infantil

“…Nesse sentido, encontramos no tecido urbano, especialmente nas grandes cidades, um ambiente formado por variados tipos de manifestações gráficas, ricas em cores, formas, texturas, imagens e letras do alfabeto, dispostas em composições visuais diversas. Tal cenário é descrito por Hennes & Coutinho (2014) como uma biblioteca de experiências táteis e visuais, democrática, disponível e gratuita.…”