2021
DOI: 10.31234/osf.io/6fj2p
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Popular individuals process the world in particularly normative ways

Abstract: People differ in how they attend to, interpret, and respond to their surroundings. Convergent processing of the world may be one factor that contributes to social connections between individuals. We used neuroimaging and network analysis to investigate whether the most central individuals in their communities (as measured by in-degree centrality, a notion of popularity) process the world in a particularly normative way. More central individuals had exceptionally similar neural responses to their peers and espe… Show more

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Cited by 2 publications
(1 citation statement)
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References 44 publications
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“…For example, similar brain responses to the same content predict friendship (Parkinson et al, 2018). Other work suggests that social similarities (like being members of the same social group or being close in a social network) are associated with how similar people respond to identical media content (Baek et al, 2021). Finally, regarding message interpretation, people with similar views (about pandemic risk perceptions) responded to the same risk-related information more similarly (Schmälzle et al, 2013), a result that is also seen in other domains such as political communication and story framing (Leong et al, 2020; Yeshurun et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…For example, similar brain responses to the same content predict friendship (Parkinson et al, 2018). Other work suggests that social similarities (like being members of the same social group or being close in a social network) are associated with how similar people respond to identical media content (Baek et al, 2021). Finally, regarding message interpretation, people with similar views (about pandemic risk perceptions) responded to the same risk-related information more similarly (Schmälzle et al, 2013), a result that is also seen in other domains such as political communication and story framing (Leong et al, 2020; Yeshurun et al, 2017).…”
Section: Discussionmentioning
confidence: 99%