Pop Music Rivalry in Indonesia: Past, Present and Future Trends

Abstract

Abstract-Popular music in Indonesia have shown significant evolution and transformations from the 90's up until the present day. We studied the 1990's renaissance which devised idiosyncratic and typical styles compared to the 2000's and ultimately the 2010's. As the 21st century enables the society to stream music from countless parts of the world, indeed Indonesian music artists do not only compete with the domestic musicians, but also with the musical groups from overseas countries. This study will provide preliminary analysis, insights and facts regarding the trends of popular music from the three eras, to be the basis for predicting the future trends in 2020's. In the end, this study is expected to contribute insights for academicians, business practitioners and musicians to forecast the future trend, to be able to endure unremittingly in the vastly dynamics popular music market in Indonesia.