Specialist Markets in the Early Modern Book World 2015
DOI: 10.1163/9789004290228_010
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Poor Man’s Music? The Production of Song Pamphlets and Broadsheets in Sixteenth-Century Augsburg

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“…This suggests that popular songs were printed by general printers rather than music specialists and consequently were aimed at a wide audience rather than the narrower market of professional and amateur musicians. 8 For Dutch popular songbooks, many of which are characterized by their oblong formats, I have demonstrated that this format was adopted after the model of music books to represent music to potential customers. At the same time, printers combined the oblong format with a title page in portrait orientation to avoid any real misunderstandings about the text-only contents of the songbooks.…”
mentioning
confidence: 99%
“…This suggests that popular songs were printed by general printers rather than music specialists and consequently were aimed at a wide audience rather than the narrower market of professional and amateur musicians. 8 For Dutch popular songbooks, many of which are characterized by their oblong formats, I have demonstrated that this format was adopted after the model of music books to represent music to potential customers. At the same time, printers combined the oblong format with a title page in portrait orientation to avoid any real misunderstandings about the text-only contents of the songbooks.…”
mentioning
confidence: 99%