‘Pony express’ crowdsourcing logistics for last-mile delivery in B2C e-commerce: an economic analysis

Seghezzi, Arianna; Mangiaracina, Riccardo; Tumino, Angela; Perego, Alessandro

doi:10.1080/13675567.2020.1766428

Cited by 52 publications

(34 citation statements)

References 36 publications

(54 reference statements)

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“…In addition, on the one hand, restaurants could choose to adhere to ODFD initiatives, despite a negative short-term profitability due to more strategic long-term marketing evaluations (He et al, 2019). On the other hand, according to the work by Seghezzi et al (2020) who explicitly took into considerations the perspective of the ridersthe working conditions considered in this paper are aligned to positive results in terms of riders' profitability, Third, the considered platforms are third-party ones. They are intermediaries collecting the offer of different restaurants and managing the delivery for all of them.…”

Section: Objectives and The Methodologymentioning

confidence: 96%

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On-demand food delivery: investigating the economic performances

Seghezzi

Mangiaracina

2020

IJRDM

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PurposeThis paper focusses on on-demand food delivery (ODFD), i.e. the delivery of freshly prepared meals to customers' homes, enabled by the use of online platforms. In ODFD, a key process is represented by last-mile deliveries (LMDs): they directly affect customers (the delivery price influences their purchase intention), riders (the compensation drives their willingness to perform deliveries) and platforms (deliveries are very expensive). In this context, this work aims to investigate the economic performances of ODFD LMDs.Design/methodology/approachThis study adopts a multi-method threefold process. First, it develops a model that – after the generation of customers' demand and the assignment of deliveries to available riders – identifies incomes and costs faced by an ODFD operator. Second, the model is applied to a base case in Milan (Italy). Third, sensitivity analyses are performed (on daily demand and riders' salary).FindingsThe analyses allow – besides the identification of significant values associated to ODFD profitability – to draw general insights about delivery price (e.g. free delivery is not economically sustainable), daily demand (e.g. greater demand values do not only improve positive results but also worsen negative ones) and fixed/variable wage mix (e.g. increasing the variable wage enhances the profitability for platforms).Originality/valueOn the academic side, this word enhances extant literature about ODFD, proposing a model – with multidisciplinary implications – to strategically investigate profitability conditions of LMDs. On the managerial side, it provides support for (logistics/marketing) ODFD practitioners since it allows to evaluate the potential impact of significant decisions on profitability.

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Section: Objectives and The Methodologymentioning

confidence: 96%

“…Fauzi, 2019) and riders (e.g. Seghezzi et al, 2020). In addition, on the one hand, restaurants could choose to adhere to ODFD initiatives, despite a negative short-term profitability due to more strategic long-term marketing evaluations (He et al, 2019).…”

Section: Objectives and The Methodologymentioning

confidence: 99%

On-demand food delivery: investigating the economic performances

Seghezzi

Mangiaracina

2020

IJRDM

Self Cite

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“…The reasons for crowdsourcing vary but can include the fact that it is more cost-efficient and flexible, and that engaging external stakeholders can help with finding out-of-the-box solutions [62]. Crowdsourcing can be applied to a variety of different scenarios, from idea generation and problem-solving, to joint pattern analysis and distributed logistics [63,64]. Crowdsourcing has been a rising trend in different industries over the last decade [65].…”

Section: Crowdfundingmentioning

confidence: 99%

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

et al. 2021

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Crowdfunding, as an alternative method to fundraising, triggers increased awareness in society, while it is also an effective marketing tool for campaign runners. The production and release of independent print media poses significant hurdles in terms of financing. Including the community in raising funds through crowdfunding seems like a good possible alternative. This paper examines which types of crowdfunding the independent print media use, and why, and also focuses on the possible types of crowdfunding that are the best fit for organizations. The study applies a case example approach on a total of thirty independent print publications that have relied on crowdfunding. We found that independent print media focus on reward-based crowdfunding for the launch of publications, the method being not used solely for fundraising, but also specifically for community building. Practitioners benefit from the insights by being enabled to draft campaigns that are better-suited to the specific needs of the independent media target group, and to secure financing for the start of the operations. The approach of this study is of special value, as the research and empirical insights into the independent media sector are limited.

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“…The last-mile delivery is considered to be the most expensive (Seghezzi et al, 2020) and an inefficient part of e-commerce logistics activities (Wang et al, 2016;Akeb et al, 2018;Dupljanin et al, 2019). It is the same for the last-mile of rural logistics and delivery.…”

Section: Introductionmentioning

confidence: 99%

Investigation on the Last-Mile Delivery of Rural Logistics Under Crowdsourcing Transportation in China

2021

IJTTE

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Recently, the last-mile delivery problem of rural e-commerce has emerged and became a bottleneck issue, due to the booming development of rural e-commerce which drives the vigorous growth of upstream agricultural products and downstream industrial products. This paper takes rural areas of China as a case study to discuss the last-mile delivery cost under crowdsourcing logistics. Owing to the absence of theoretical guidance on rural crowdsourcing logistics, the paper firstly intends to explore the theoretical framework of rural crowdsourcing logistics in terms of multi-level perspective (MLP). Then, the couriers' willingness coefficient is introduced to develop a mathematical optimization model containing time windows and vehicle capacity constraints, and the heuristic algorithm is applied to solve the model. The final results indicate that the transportation cost and Vehicle Miles Traveled (VMT) can be saved 23.85% and 37.38% respectively, compared with conventional rural logistics. Besides, analysis indicates that under certain conditions the approach of crowdsourcing delivery can be economically competitive and has valuable implication for unchoking the last-mile delivery problem of other similar rural regions.

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‘Pony express’ crowdsourcing logistics for last-mile delivery in B2C e-commerce: an economic analysis

Cited by 52 publications

References 36 publications

On-demand food delivery: investigating the economic performances

On-demand food delivery: investigating the economic performances

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

Investigation on the Last-Mile Delivery of Rural Logistics Under Crowdsourcing Transportation in China

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