The fi rst full characterization of 2,2 ′ -bitellurophene polymerization and the resulting poly mer is described. The electrochemical polymerization of 2,2 ′ -bitellurophene ( 7 ) and ( E,E )-1,4-diethoxy-2,5-bis[2-(tellurophen-2-yl)ethenyl]benzene ( 1 ) produces new photoluminescent conjugated polymers.Poly{( E,E )-1,4-diethoxy-2,5-bis[2-(tellurophen-2-yl) ethenyl]benzene} exhibits photoluminescent properties that qualify for potential applications as optoelectronic materials. Poly{( E,E )-1,4-diethoxy-2,5-bis[2-(tellurophen-2-yl)ethenyl] benzene} is the fi rst polytellurophene polymer that possess photoluminescent properties.