The impact of mobile text messaging is re-interpreted as an emergent technology that has accidentally been instrumental in the configuration of new social networks on a global scale. Using the unintended consequences of this implicit revolution in interpersonal communication as a catalyst for the generation of ideas, the argument is advanced that this is a manifestation of a new type of creative communication which we have identified as Polymorphic Innovation, a quasiintuitive perturbation on conventional notions of originality in the business development process. This paper describes the qualitative data collected during a pilot of a Short Messaging service (SMS) system in a University. The effect SMS use had on communication style and the construction of social networks are discussed.